[Hiring] Paid Media Optimization Analyst @USA TODAY Co.

Role Description

The Optimization Strategist will work in a pod structure with Account Managers to support our largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. While Account Managers are responsible for client-facing communication, the Optimization Strategist is the principal responsible for day-to-day campaign management, optimization, and reporting. The Opti will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention.

About your Responsibilities:

• Serving as a clients’ Optimization Strategist
• Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
• Optimizing PPC campaigns in order to increase campaign success
• Updating and/or creating pacing reports for campaigns
• Creating campaigns within our platform
• Providing weekly/monthly/ad hoc reporting
• Providing miscellaneous research as needed
• Creating ads and A/B tests for PPC
• Reviewing keywords and providing feedback on potential keyword strategies
• Providing reviews of SEO tasks
• Completing SEO reporting
• Joining client meetings as needed and being comfortable presenting findings and analysis as needed
• Building rapport with internal team members through routine and scheduled meetings
• Developing & advising on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
• Executing budgets and strategies to meet specific client goals/needs
• Monitoring, evaluating, and leveraging standard processes to manage and improve SEM/SEO campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
• Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
• Driving campaign ROI and leveraging client relationships to assist the sales team in growing accounts
• Incorporating constantly evolving technologies and processes into the client solution delivery process

Qualifications

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
• 2+ years of campaign management experience
• Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
• Bachelor’s Degree in Marketing, Communications, Public Relations or related fields
• Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
• Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
• Creative thinker with strong time management, and organizational skills with exceptional attention to detail

Requirements

• Must have a background in digital marketing with applied experience in PPC and ideally SEO
• Minimum of three years working knowledge and understanding of the digital marketing landscape
• Must be a self-starter, proactive, and able to work independently on tasks
• Must work well with a team and follow through on projects
• Advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint

Benefits

• The annualized base salary for this role will be $45,000.00 - $55,000.00
• Variable compensation is not reflected in these figures and based on the role, may be applicable
• Exact compensation may vary based on skills, experience, location, and union representation, if applicable

Company Description

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.