Role Description
The Paid Media Manager will be responsible for execution of boosting Creator posts on Instagram and TikTok, from start to finish, including but not limited to:
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Campaign set-up
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Targeting parameters
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Implementation of UTM tracking
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Reporting on campaign performance
This role will focus on brands in verticals such as Fashion, Beauty, Big-Box retailers, and retail media networks.
The ideal candidate will have:
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5+ years of digital media experience, specifically paid social, including META and TIKTOK
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Experience managing and coordinating budgets, planning calendars, assets, materials, and approvals
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Marketing knowledge with creativity and passion to deliver best-in-class digital marketing
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Experience implementing and managing paid social campaigns
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Collaboration with sales departments and analyzing results and performance
Qualifications
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Bachelorβs Degree in Business, Marketing, or Communications
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5+ years of experience with paid social media for DTC/B2C brands
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Hands-on implementation and execution of campaigns
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Base knowledge of UTM parameters
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Ability to multitask, prioritize, and collaborate in a dynamic fast-paced environment
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A mindset focused on seizing opportunities and moving with urgency
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Dedication to fierce prioritization and operational excellence
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Adaptability to a dynamic, fast-moving environment
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A growth mindset and openness to feedback
Requirements
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Develop, strategize, and execute creator boosting campaigns against targeted audiences from ideation to post-campaign analysis
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Facilitate campaign operations and workflow deadlines, deliverables, and processes
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Support the Marketing team by monitoring KPIs (website traffic, top-of-funnel conversions, ads performance, revenue)
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Perform analysis of key business metrics to evaluate success and growth opportunities
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Coordinate boosting efforts with the Campaign Operations team
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Effectively manage Media Boosting on META and TIKTOK
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Drive incremental revenue by supporting sales in growing existing client relationships
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Achievement of marketing implementation and success metrics
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Disciplined campaign development and execution
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Contribute to a robust and scalable funnel that grows relationships and revenue streams
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Report on performance with an understanding of multi-touch attribution modeling
Benefits
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The opportunity to be part of the leading global company in creator commerce
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A remote-first, productivity-first environment
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Competitive compensation and benefits package
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401(k) with LTK company matching
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Medical, Vision, and Dental Insurance
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Paid Maternity Leave and Paid Paternity Leave
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Summer Fridays and Flexible PTO