[Hiring] Paid Media Manager @LTK USA

Role Description

The Paid Media Manager will be responsible for execution of boosting Creator posts on Instagram and TikTok, from start to finish, including but not limited to:

• Campaign set-up
• Targeting parameters
• Implementation of UTM tracking
• Reporting on campaign performance

This role will focus on brands in verticals such as Fashion, Beauty, Big-Box retailers, and retail media networks.

The ideal candidate will have:

• 5+ years of digital media experience, specifically paid social, including META and TIKTOK
• Experience managing and coordinating budgets, planning calendars, assets, materials, and approvals
• Marketing knowledge with creativity and passion to deliver best-in-class digital marketing
• Experience implementing and managing paid social campaigns
• Collaboration with sales departments and analyzing results and performance

Qualifications

• Bachelor’s Degree in Business, Marketing, or Communications
• 5+ years of experience with paid social media for DTC/B2C brands
• Hands-on implementation and execution of campaigns
• Base knowledge of UTM parameters
• Ability to multitask, prioritize, and collaborate in a dynamic fast-paced environment
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback

Requirements

• Develop, strategize, and execute creator boosting campaigns against targeted audiences from ideation to post-campaign analysis
• Facilitate campaign operations and workflow deadlines, deliverables, and processes
• Support the Marketing team by monitoring KPIs (website traffic, top-of-funnel conversions, ads performance, revenue)
• Perform analysis of key business metrics to evaluate success and growth opportunities
• Coordinate boosting efforts with the Campaign Operations team
• Effectively manage Media Boosting on META and TIKTOK
• Drive incremental revenue by supporting sales in growing existing client relationships
• Achievement of marketing implementation and success metrics
• Disciplined campaign development and execution
• Contribute to a robust and scalable funnel that grows relationships and revenue streams
• Report on performance with an understanding of multi-touch attribution modeling

Benefits

• The opportunity to be part of the leading global company in creator commerce
• A remote-first, productivity-first environment
• Competitive compensation and benefits package
• 401(k) with LTK company matching
• Medical, Vision, and Dental Insurance
• Paid Maternity Leave and Paid Paternity Leave
• Summer Fridays and Flexible PTO