[Hiring] Paid Media Manager @IPinfo

Role Description

This is an owner/executor role. You will lead and optimize paid media campaigns across eight channels, with a focus on driving enterprise and commerce conversion. You think in use cases and buyer problems, not just campaigns and match types. You build programs that scale, with clean architecture, and a clear line between spend, pipeline, and ROI. If you’re an experienced digital marketer and inspired by the opportunity to make a measurable impact, we’d love to hear from you.

Campaign Strategy and Execution

• Own paid media strategy and execution across Google Ads, Microsoft Ads, LinkedIn, Meta, X, Reddit, Quora, and G2, in collaboration with Demand Generation, Product Marketing, and Brand.
• Build and maintain scalable campaign architecture across channels, including naming conventions, campaign hierarchy, and audience segmentation frameworks.
• Develop use case and problem-based campaign strategies aligned to IPinfo’s core verticals including cybersecurity, adtech, and fintech.
• Partner with content and creative teams to develop ad creative that speaks to both technical and business buyer personas across funnel stages.
• Develop high-performing landing pages to support campaigns and drive conversions.
• Own UTM governance across all eight channels, including naming conventions, parameter structure, and platform-specific implementation.
• Work closely with RevOps to ensure campaign data is structured correctly upstream, enabling accurate cross-channel reporting.

Audience Strategy and Targeting

• Build and manage B2B audience targeting strategies segmented by function, seniority, industry, and buying stage across platforms, spanning both self-serve and direct sales motions.
• Develop retargeting strategies that re-engage high-intent visitors with messaging and personalised content matched to their stage in the buying cycle.
• Leverage behavioural signals to refine targeting and improve conversion rates across funnel stages.

Performance Optimization

• Continually analyse campaign performance optimising for key metrics such as CPA, CPL, ROI, and pipeline contribution.
• Run structured A/B tests across ad copy, creative formats, audience targeting, and landing pages to improve conversions.
• Provide regular performance reporting to stakeholders with clear, actionable insights beyond simple dashboard reporting.
• Allocate and manage budgets across channels to maximise pipeline contribution and ROI, adjusting spend dynamically based on performance trends, seasonal signals, and strategic priorities.

Qualifications

• 4+ years of hands-on paid media experience, ideally in a B2B XaaS or data/technology environment.
• Hands-on experience managing campaigns across multiple paid channels, including PPC and LinkedIn Ads.
• Proficiency in HubSpot for campaign attribution, Google Tag Manager, and Keyword Planner with a keen interest in emerging AI marketing technologies.
• Demonstrated ability to analyse data, derive actionable insights, and apply them to optimise marketing efforts.
• Commercially astute, data-driven, and focused on pipeline, ROI, and business outcomes.
• Experience marketing technical or developer-facing products, or a genuine willingness to deeply immerse yourself in a highly technical product space.

Nice to Haves

• Experience using Amplitude or similar analytics tools to build audiences from behavioural event data and integrate them into paid media campaigns.
• Hands-on experience running paid campaigns on Reddit, X, and/or Meta in a B2B context.
• Strong understanding of B2B audience strategy, including function-based and seniority-based segmentation, not just demographic or interest targeting.

Culture and Mindset

• An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools and taking ownership where needed to move the needle.
• Comfortable in a scale-up environment working in a fully remote and globally distributed team.
• A passion for technology with knowledge of or active interest in internet data concepts and developer tools.

Benefits

• Opportunity to drive direct impact in a high-growth, dynamic environment.
• A collaborative, supportive team culture that values innovation.
• 100% remote team and work environment.
• Flexible working hours.
• Competitive salary.
• Unlimited PTO.
• Home-office stipend.
• Remote in USA or full time contract outside of USA.

Interview Process

• One 45-60 minute Zoom interview with Digital Demand Manager.
• One 45 minute Zoom interview with CMO.
• Interview Task.
• Minimum of two employee reference checks: Recent Managers.