[Hiring] Paid Media Manager @Justrite Safety Group

Role Description

The Mgr, Paid Media at Justrite Safety Group plays a critical, high-impact role driving measurable growth across our family of trusted brands. This role will own and optimize the paid media investment across search, social, retail media (including Amazon), and emerging channels—translating business goals into smart, data-driven media strategies that directly influence revenue and lead generation.

• Manage paid advertising channels, including (but not limited to) Google, Bing, LinkedIn, Meta, etc.
• Oversee retail media network spend in key retailers including Amazon.
• Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline.
• Monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders.
• Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes.
• Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypotheses, and running tests to improve CVR, AOV, Market Basket, and other relevant funnel KPIs to drive improved ROAS.
• Conduct thorough and ongoing analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting.
• Create dashboards, reports, and scorecards to provide visibility and regular updates to key stakeholders.
• Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies.
• Leverage AI to craft and optimize copy, content, and iterative tests.
• Develop a monthly experimentation roadmap.
• Hands-on campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking.
• Partner with analytics and Martech to implement effective tagging, tracking, and measurement.
• Identify new digital advertising and PPC platforms, audiences, and creative formats to fuel experimentation and performance growth.
• Collaborate with members of the PPC team for optimal performance across all Justrite Safety Group campaigns.

Qualifications

• 5-7+ years of experience in paid media/performance marketing
• 3-5+ years of experience in retail media network marketing
• 3-5+ years of experience creating, implementing, and running large scale paid campaigns
• Experience owning the paid media approach and execution for an ecommerce brand
• Experience driving successful lead generation in a B2B environment
• Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads
• Experience in Pacvue Advertising a plus

Requirements

• Goal-driven, self-starter
• Collaborative team player
• Analytical and data-driven
• Attention to detail
• Performance obsessed

Compensation

The position offers a competitive base salary ranging from $90,000 to $120,000. Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience, and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible hours and alternative work arrangements
• 401K plan with company match
• Company-paid short and long-term disability insurance
• Generous paid time off and personal days
• Robust employee wellness program

Why Choose Justrite Safety Group?

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you’ll be part of a team that is making a real impact.

• Strong focus on career advancement
• Empowers employees to thrive both personally and professionally
• Ideal workplace for those looking to grow their careers in a meaningful and rewarding environment