Role Description
The Paid Media Implementation Specialist is responsible for executing, optimizing, and supporting digital marketing initiatives across paid search and paid social platforms while serving as a key operational and strategic partner to Senior Paid Media Strategists.
This role is designed for individuals who understand paid media beyond campaign execution. Successful candidates can:
-
Conduct account audits
-
Identify inconsistencies and implementation errors
-
Troubleshoot platform challenges
-
Recognize performance opportunities
-
Contribute insights that strengthen overall account strategy
Working closely with Senior Paid Media Strategists, this individual helps translate strategy into action, ensuring:
-
Campaigns are implemented accurately
-
Tracking is functioning properly
-
Accounts remain healthy and aligned with client goals
While this role does not own primary client communication or overall account strategy, it plays an important role in:
-
Strategic execution
-
Account analysis
-
Optimization efforts across paid search and paid social programs
Qualifications
-
3+ years of paid media experience
-
Hands-on experience with:
-
Google Ads
-
Meta Ads
-
Microsoft Ads
-
TikTok Ads
-
Strong understanding of campaign setup, optimization, audience targeting, bidding strategies, and conversion tracking
-
Experience supporting both Paid Search and Paid Social programs
-
Ability to conduct account audits and identify performance, tracking, and implementation issues
-
Ability to identify opportunities for improvement and recommend actionable solutions
-
Strong analytical and problem-solving skills
-
Excellent attention to detail
-
Strong organizational and time management skills
-
Ability to collaborate effectively with senior stakeholders and cross-functional teams
-
Ability to work effectively in a fast-paced agency environment
Requirements
-
Agency experience managing multiple client accounts (preferred)
-
Experience with Google Tag Manager and Google Analytics (preferred)
-
Familiarity with CRM and marketing automation platforms (preferred)
-
Understanding of attribution modeling and performance reporting (preferred)
-
Experience supporting multi-channel growth strategies (preferred)
-
Experience implementing advanced tracking and measurement frameworks (preferred)
Benefits
-
Performance-driven, full-service digital marketing agency
-
Focus on maximizing ROI and delivering measurable business outcomes
-
Opportunity to work with high-growth companies across various sectors
-
Continuous development and optimization of skills and strategies
Success Measures
-
Accuracy and speed of campaign implementation
-
Reduction in platform, tracking, and operational errors
-
Proactive identification of account risks, inconsistencies, and optimization opportunities
-
Meaningful contributions to account performance through audits, analysis, and recommendations
-
Effective collaboration with Senior Paid Media Strategists on strategic initiatives
-
Support of client retention and account growth goals
-
Ability to execute strategic initiatives with minimal oversight
-
Contribution to operational efficiency and process improvement across the organization