[Hiring] Paid Media Contractor @Equisoft

Role Description

The Paid Media Contractor reports to the Manager, Marketing Campaigns and works closely with the Marketing Operations, Analytics, Content/Creative, and Inside Sales to ensure paid campaigns drive the right conversions — and that those conversions are tracked through to SQLs and pipeline, not just lead volume.

• Manage performance across paid channels.
• Build, manage, and optimize paid search (Google Ads) and paid social (LinkedIn Campaign Manager) programs — including keyword/audience strategy, bidding, budgets, and ad structure — across multiple product lines and regions.
• Focus on pipeline, not just leads.
• Align conversion strategy to funnel stages (MQLs, SQLs, pipeline), partnering with Marketing Ops and Inside Sales to improve lead quality and acceptance.
• Drive ROI at a reasonable CAC.
• Manage paid media investment to maximize pipeline contribution while keeping customer acquisition cost (CAC) reasonable relative to deal size — prioritizing efficient spend over raw volume.
• Run a disciplined testing roadmap.
• Launch structured experiments across ad copy, creative, audience segments, bidding strategies, and offers — documenting insights and scaling what works, while maintaining brand voice consistency (approved CTAs, product messaging, capitalization rules, etc.).
• Improve full-funnel conversion.
• Partner with Marketing Ops and Content teams to improve landing page relevance, form performance, and post-click experience.
• Maintain campaign governance.
• Uphold naming conventions, change logs, budget pacing, and QA processes across Google Ads, GA4, GTM, HubSpot, and LinkedIn Campaign Manager; flag risks and opportunities proactively.
• Deliver clear performance reporting.
• Provide regular (weekly/monthly) reporting with actionable insights for marketing leadership.
• Support planning cycles.
• Contribute to monthly and quarterly planning — forecasting performance, proposing budget allocations, and aligning channel strategy with regional/product priorities.

Qualifications

• Hands-on experience managing paid search and paid social campaigns (Google Ads and LinkedIn Campaign Manager required).
• Working knowledge of GA4, Google Tag Manager, and HubSpot (or similar marketing automation/CRM platform).
• Experience connecting paid media performance to pipeline/revenue metrics, not just click or lead volume.
• Strong reporting and analytical skills — comfortable pulling performance data, spotting trends, and translating numbers into clear, actionable insights.
• Comfort working across multiple regions, product lines, and stakeholders in a B2B environment.
• Strong organizational habits — naming conventions, documentation, structured testing.
• B2B SaaS or fintech/insurtech experience is a plus.

Requirements

• Strong organizational skills and proven ability to prioritize activities effectively.
• A critical and innovative mind: we need someone who can recommend improvements and constructively challenge themselves and their team members.
• Ability to communicate, write and synthesize information.
• Ability to multi-task in a fast-paced environment, team spirit, tact, diplomacy, autonomy, rigor and discipline.

Benefits

• Hiring Location: Colombia.
• You are working fully remote.
• Internal job title: Paid Media Contractor.
• Temporary 12 months Role.
• Flexible hours.
• Number of hours per week: 24.

Company Description

Equisoft is a global provider of digital solutions for insurance and investments, recognized by more than 300 of the world’s leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers navigate the challenges of digital transformation – powered by a business needs-driven approach, deep industry knowledge, cutting-edge technologies, and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia, and Australia.