[Hiring] Paid Marketing Manager @Revenuecat

Role Description

RevenueCat is seeking a Paid Marketing Manager to scale our self-serve acquisition engine and lead the execution of paid media campaigns across key digital channels. You’ll be joining as we separate (and double down on) both our self-serve and sales-assisted funnels.

• Drive growth through self-serve acquisition channels
• Optimize campaigns for sign-ups, activation, and product adoption
• Collaborate with Cameron, who will focus on ABX programs for larger apps
• Manage day-to-day maintenance, reporting, and optimization across platforms like Google, LinkedIn, Reddit, X, and YouTube
• Work with the broader GTM team to drive performance and collaborate on cross-functional campaigns
• Market a product to an evolving audience, including indie developers and early-stage startups
• Become an expert in app builders' preferences and behaviors
• Experiment with new marketing tactics and platforms

Qualifications

• 5 years of experience in paid marketing within the B2B or B2D SaaS space
• Experience in running and scaling paid campaigns, particularly in user acquisition and lead generation
• Focus on outcomes rather than vanity metrics
• Excited to push boundaries and experiment with messaging and formats
• Bonus: Familiarity with international marketing and adapting campaigns for various languages and cultural contexts

Requirements

• Own end-to-end execution and optimization across Google Ads, Bing Ads, Reddit, LinkedIn, X, and YouTube
• Manage budgets, bids, targeting, and performance for high-volume acquisition
• Lead ongoing testing of ad copy, formats, and visual creative
• Build strategies to reach a diverse global audience
• Seek out and experiment with new acquisition tactics and emerging platforms
• Assess and improve the user journey from signup to full product adoption
• Design clear, actionable reporting that tracks performance and uncovers trends

Benefits

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
• 10-year window to exercise vested equity options
• Fully remote and flexible work environment
• 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge
• $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning