[Hiring] Paid Advertising Specialist @Marketing Direction

Role Description

Execute high-impact advertising campaigns managing $50K-$150K/month budgets for B2C and B2B clients. Build and optimize campaigns across Google Ads (primary), Meta, and LinkedIn for established marketing agency (since 2009). 100% remote contractor role with variable hours based on active campaigns - perfect for experienced PPC specialists seeking project-based work with professional team support and diverse client exposure.

Qualifications

• 5+ years hands-on paid advertising execution (not just management oversight)
• Google Ads expert - personally built and optimized campaigns at scale ($50K+/month budgets)
• Proven track record managing campaigns for B2C lead generation, SaaS, or B2B professional services
• Meta Ads proficiency - Facebook/Instagram campaign execution and optimization
• Analytics skills - Google Analytics (GA4), conversion tracking, attribution, reporting
• Self-directed - can execute based on strategic specs without constant oversight
• Detail-oriented - catches tracking issues, maintains campaign hygiene, documents work
• Portfolio/Examples required - must provide 2-3 campaign examples showing YOUR hands-on work

Requirements

• Google Ads (Primary Platform - ~60%): Build and launch Search, Display, and Performance Max campaigns for B2C and B2B clients
• Manage high-volume campaigns ($50K-$150K+/month budgets)
• Execute daily optimization: bid adjustments, keyword additions/negatives, audience refinements
• Conduct A/B testing on ad copy, landing pages, and creative variations
• Monitor performance metrics and implement tactical improvements
• Troubleshoot tracking issues (conversion tracking, Google Tag Manager, analytics)
• Create and maintain campaign documentation and performance reports
• Meta Ads (Secondary Platform - ~20%): Build and launch Facebook/Instagram campaigns
• Manage audience targeting, creative testing, and budget optimization
• Execute retargeting campaigns and lookalike audience strategies
• Optimize for lead generation and conversion objectives
• LinkedIn Ads (Tertiary Platform - ~10-15%): Build and manage B2B LinkedIn campaigns
• Optimize for lead generation and form fill conversions
• Manage sponsored content and InMail campaigns
• Marketing Automation Support (20-30% of work when available): Build email workflows and nurture sequences in GoHighLevel, HubSpot, or other platforms
• Configure automation triggers and conditional logic
• Set up lead scoring and pipeline routing
• Create email campaigns per strategic specifications
• Troubleshoot automation issues and data flow problems

Benefits

• Flexible remote work - work from anywhere in the US, set your own hours
• Professional team support - experienced strategists provide campaign direction; you execute with autonomy
• Variable project flow - hours fluctuate with active campaigns (no guaranteed minimum)
• High-impact work - manage significant advertising budgets ($50K-$150K+/month) with measurable results
• Diverse client exposure - B2C and B2B campaigns across professional services verticals
• Immediate start - active campaigns ready now for the right contractor
• Established agency - in business since 2009, professional contractor relationships

Hiring Timeline

We're reviewing applications on a rolling basis and interviewing qualified candidates this week. This is an immediate-need role supporting active client campaigns - we expect to make a hiring decision within 7-10 days of finding the right contractor. Strong candidates receive contact within 2 business days of application submission.

How to Apply

Please submit your application through our online application system (BambooHR).

• Resume/Experience Summary highlighting hands-on paid advertising execution
• Campaign Examples (2-3 examples of YOUR personal work - see application questions)
• Platform Proficiency Assessment (quick ratings - see application questions)
• Desired Rate & Availability (captured in application form)
• Responses to scenario questions (2 questions demonstrating real expertise)

Portfolio/examples are required - applications without campaign examples will not be reviewed. We review applications within 3-5 business days and move quickly with qualified candidates.