[Hiring] Paid Ads Specialist @Pavago

Role Description

We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data-driven, and experienced in managing performance-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands-on execution. You’ll be responsible for managing end-to-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability.

Responsibilities

• Strategy & Planning:
  • Develop and execute comprehensive paid advertising strategies aligned with business goals.
  • Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
  • Research and define audience segments, keywords, and targeting opportunities.
  • Work closely with marketing leadership to forecast budgets and performance expectations.
• Campaign Management & Optimization:
  • Create, test, and optimize ad creatives, copy, and landing pages for maximum impact.
  • Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS.
  • Implement A/B testing and conversion rate optimization tactics to improve results.
  • Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max).
• Collaboration & Coordination:
  • Partner with content, design, and analytics teams to ensure cohesive campaigns.
  • Align paid media efforts with broader marketing and brand initiatives.
  • Manage relationships with platform representatives and stay updated on new advertising features.
• Analytics & Reporting:
  • Track and analyze campaign performance, identifying trends and areas for improvement.
  • Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations.
  • Use data-driven insights to refine audience targeting, creative strategy, and channel allocation.

Qualifications

• Proven experience managing paid ad campaigns across Google Ads and Meta platforms.
• Strong understanding of PPC metrics, attribution models, and conversion tracking.
• Hands-on experience with Google Analytics, Tag Manager, and reporting tools.
• Ability to analyze data, identify insights, and make performance-driven decisions.
• Excellent communication, organization, and project management skills.

Requirements

• Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads.
• Familiarity with automation tools, scripts, and dynamic targeting campaigns.
• Understanding of landing page optimization and funnel strategy.
• Experience managing ad spend budgets of varying sizes efficiently.
• Knowledge of performance tracking, remarketing, and multi-touch attribution.

What Makes You a Perfect Fit

• You’re a performance-focused marketer who thrives on measurable results.
• You combine creativity with a data-driven mindset.
• You stay ahead of digital ad trends, platform updates, and best practices.
• You enjoy experimenting, testing, and optimizing to improve ROI.
• You communicate insights clearly and collaborate effectively with teams.

What Does a Typical Day Look Like?

A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will:

• Review campaign performance metrics and adjust bids, budgets, and targeting.
• Launch and test new ad creatives or copy variations.
• Collaborate with content and design teams on upcoming campaigns.
• Analyze performance data to identify optimization opportunities.
• Prepare weekly insights reports and present recommendations to leadership.

Key Metrics for Success (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Lead (CPL) / Cost per Acquisition (CPA)
• Click-Through Rate (CTR) and Conversion Rate
• Ad Spend Efficiency and Budget Utilization
• Overall Campaign ROI and Growth over Time

Interview Process

• Application Review – Assessment of experience and alignment with role requirements.
• Initial Interview – Discussion of background, advertising expertise, and platform knowledge.
• Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills.
• Final Interview – Discussion with leadership to assess strategic fit and collaboration style.
• Offer & Background Verification