[Hiring] OUS Digital & Product Marketing Senior Coordinator @RxSight, Inc.

Description

RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.

OVERVIEW:

The Digital & Product Marketing Sr Coordinator supports RxSight’s OUS Marketing team by executing day-to-day digital activities that elevate awareness of RxSight technology across international markets. This role focuses on creative development, social media support, digital campaign execution, and maintaining accurate marketing databases. The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects in a fast-paced, cross-functional environment.

Working closely with the OUS Director of Marketing, global marketing & digital team members, creative vendors, sales teams, and clinic partners, this position helps plan, design, and deliver high-quality digital marketing initiatives. Responsibilities include graphic design for social media and digital assets, managing the regional customer database, coordinating patient-facing & HCP-facing digital marketing efforts, and routing creative jobs through appropriate review and approval workflows. And supporting clinics in their digital

The Digital & Product Marketing Sr Coordinator will maintain clear and consistent communication with internal stakeholders and external partners, ensuring alignment on timelines, deliverables, budgets, and brand guidelines. The role also includes supporting project meetings, tracking progress, and presenting updates and performance insights to senior management as needed.

Requirements

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Digital Content & Creative Development

• Design and produce graphics, layouts, and digital assets for social media, web, email, and patient-facing materials.
• Work closely with agency partners to ensure projects are on time and within budget
• Adapt global creative assets for OUS markets while ensuring alignment with RxSight brand guidelines
• Assist with copywriting and proofreading for digital campaigns, patient communications, and social posts
• Prepare and route creative jobs through internal review and approval workflows

Product Marketing

• Support OUS Congress Execution
• Support OUS Product Marketing Content & Materials
• Support OUS Customer marketing & engagement
• Support OUS marketing program analysis

Social Media & Digital Channel Support

• Support OUS (EU & Asia) digital strategy, process, and execution
• Lead day-to-day management of OUS social media pages (Facebook, Instagram, LinkedIn), including scheduling posts, uploading creative, and monitoring engagement
• Coordinate content needs with global marketing to maintain consistent messaging across regions
• Assist in boosting or promoting posts and tracking performance metrics
• Manage, collect data, and report on the effectiveness of materials, website, advertisements, and marketing campaigns (i.e. manage Google alerts, Meltwater)

Patient Digital Marketing Support

• Establish patient facing cataract patient digital workflow
• Support clinic partners with patient-facing digital materials (ads, brochures, graphics, email templates, etc.)
• Customize or localize patient marketing assets based on market requirements.
• Maintain RxSight customer library of materials (practice development assets)

HCP Digital Marketing Support

• Establish HCP facing cataract digital workflow
• Manage HCP digital channels

Database & CRM Coordination

• Maintain and update regional customer and clinic databases with accurate information
• Support digital campaigns by organizing segmented lists and ensuring data quality
• Collaborate with marketing and sales teams to track customer inquiries and follow-up actions

Project Coordination & Routing

• Track digital marketing projects from initiation to completion, ensuring timelines and deliverables are met
• Coordinate with vendors, agencies, and cross-functional stakeholders as needed
• Prepare project status updates, performance summaries, and recommendations for senior management
• Support planning and execution of regional campaigns, events, and digital initiatives

General Marketing Support

• Assist with administrative tasks related to digital marketing, budgeting, scheduling, and documentation
• Contribute to planning meetings by preparing agendas, compiling assets, and summarizing action items
• Maintain organized file systems for creative assets, project documentation, and tracking tools

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Good understanding of marketing and advertising principles
• Proven experience with project management tools and methodologies, including schedule development, resource allocation, and milestone tracking
• Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• Experience coordinating with external vendors, creative agencies, and cross-functional teams
• Well-organized with a customer-oriented approach
• Good verbal and written communication skills
• Must be a motivated self-starter able to work independently
• Must have a sense of urgency combined with a problem-solving approach to completion of tasks
• Preferably CRM experience
• Good organizational, prioritization and interpersonal skills with the ability to work closely with others
• Proficient in Microsoft Office Suite and creative/design tools
• Knowledge of digital marketing platforms, webinar tools, and asset management systems.
• Excellent analytical skills
• Project management skills
• Must be able to communicate effectively with internal and external team members
• Detail-oriented and results-driven with excellent analytical skills

SUPERVISORY RESPONSIBILITIES:

• This position will not initially have immediate supervisory requirements, but this position will help with overseeing and managing multiple external vendors (marketing and advertising agencies)  

EDUCATION, EXPERIENCE, and TRAINING:

• Bachelor’s degree in marketing, advertising, business, or related field
• 3-5 years of experience working in a marketing role
• Solid understanding of marketing and advertising principles
• Training to be completed per the training plan for this position as maintained in the document control system
• The training requirements on TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy, and TRN-10009 Code of Business Conducts and Ethics must be diligently completed within 30 days from the hiring date and on an annual basis

CERTIFICATES, LICENSES, REGISTRATIONS:

• Facebook
• Database
• Marketo or similar
• None Required

COMPUTER SKILLS:

• Advanced in Microsoft Office Suite
• Word Processing
• Spreadsheet Software
• Design Software
• Project Management System
• There will be some travel
• Need to be comfortable to WFH to start
• Malaysia

Notice to Staffing Agencies and Search Firms:

RxSight does not accept unsolicited resumes or candidate submissions from staffing agencies or search firms for any employment opportunities. All agency engagements must be authorized in writing for a specific position by RxSight’s Talent Acquisition department. Any resumes or candidate information submitted without such specific engagement will be considered unsolicited and the property of RxSight. No fees will be paid in the event a candidate is hired under these circumstances.