[Hiring] Organic Marketing Lead @Drivetrain

Role Description

We're hiring an Organic Marketing Lead to own and grow Drivetrain's organic acquisition channels — SEO, content, community, and organic social — as a primary driver of pipeline for our enterprise SaaS audience (CFOs, finance leaders, RevOps).

This is a builder role: you'll set strategy and execute, using AI tools to move faster and go deeper than a traditional organic team could.

• Own the organic growth strategy across SEO, content marketing, and organic social, with clear pipeline and traffic targets.
• Build and manage a content engine (blog, guides, comparison pages, thought leadership) targeted at finance/FP&A personas in B2B SaaS.
• Run technical and on-page SEO: keyword strategy, site architecture, internal linking, content refreshes, and performance tracking.
• Use AI tools to scale content research, drafting, optimization, and repurposing — without sacrificing quality or brand voice.
• Grow organic social presence (LinkedIn especially) — founder/exec ghostwriting, company page strategy, and community engagement.
• Partner with product marketing and design on landing pages, comparison content, and conversion optimization for organic traffic.
• Analyze funnel performance (traffic → signups/pipeline) and report on what's working, using data to prioritize the roadmap.
• Stay ahead of SEO/AI-search shifts (e.g., how content performs in LLM-driven search) and adapt strategy accordingly.

Qualifications

• 4–7 years in organic marketing, SEO, or content marketing, ideally in B2B SaaS.
• Proven track record of driving measurable organic traffic and pipeline growth.
• Strong writer/editor with the judgment to know what's worth publishing.
• Working fluency with AI tools as part of daily workflow — using LLMs for research, drafting, optimization, and workflow automation isn't a "nice to have," it's how you already work.
• Comfort with SEO tooling (Ahrefs/Semrush, GSC, GA4) and basic technical SEO concepts.
• Ability to work independently in a fast-moving startup, balancing strategic thinking with hands-on execution.
• Bonus: experience marketing to finance/FP&A or other technical B2B personas.

Benefits

• Remote-friendly: Drivetrain brings together the best and the brightest, no matter where they are and provides them a great degree of autonomy.
• Open & transparent: We know that when our creators have access to all the information they need, their best work will emerge.
• Idea-friendly: We provide an environment to explore new ideas, to take risks, to make mistakes, and to learn, so you can succeed.
• Customer-centric: We follow a product-led growth strategy, continuously learning from our customers and collaborating to build the amazing software that Drivetrain is.

Company Description

Drivetrain is on a mission to empower businesses to make better decisions. Our financial planning & decision-making platform helps companies scale and achieve their targets predictably.

Drivetrain is a remote-first company headquartered in the San Francisco Bay Area. Founded in 2021 by a couple of ex-Googlers, Drivetrain is a fast-growing company on a trajectory for success with backing from leading venture capital firms.

Drivetrain provides a great culture for its employees to thrive in and be happy.