[Hiring] Organic Lead Generation Specialist @Pavago

Role Description

We are hiring an Organic Lead Generation Specialist to build and scale our organic, content-driven B2B lead generation engine. This role is focused on creating pipeline through organic channels, not traditional cold outreach. You will be responsible for building end-to-end funnels, creating high-performing content, nurturing prospects, and generating qualified conversations. The sales and closing function will primarily be handled by the founder, while you focus on driving consistent, high-quality inbound and outbound (organic) opportunities. For candidates with closing experience, there may be opportunities to support deal conversion.

Key Responsibilities

• Funnel Building & Pipeline Creation
  • Build and optimize organic marketing funnels to ensure a steady flow of qualified B2B leads
  • Identify winning content angles, hooks, and messaging that convert attention into pipeline
  • Develop lead magnets, nurture sequences, and conversion paths
• Content-Led Outbound (Primary Focus)
  • Create and manage organic content strategies, especially on LinkedIn and similar platforms
  • Write high-converting posts, carousels, and messaging that attract high-ticket prospects
  • Continuously test, analyze, and improve content performance
• Organic Prospecting & Lead Nurturing
  • Identify and engage with ideal prospects through organic channels
  • Build relationships through thoughtful engagement, follow-ups, and nurturing
  • Personalize outreach based on user behavior, content interaction, and intent
• Conversation Generation
  • Initiate and manage meaningful conversations with potential clients
  • Qualify leads and move them forward in the pipeline
  • Focus on quality of conversations and pipeline contribution, not just activity volume
• Supporting Sales (Nice-to-Have)
  • Collaborate with the founder on converting qualified leads into clients
  • Optionally support closing conversations (not a core requirement)
  • Provide insights to improve conversion across the funnel

Qualifications

• 2+ years of experience in B2B outbound marketing, organic growth, or lead generation
• Strong experience with LinkedIn content and organic prospecting
• Proven ability to generate qualified conversations or pipeline
• Solid understanding of high-ticket B2B sales cycles (2–3 months)
• Excellent copywriting and messaging skills

Ideal Experience

• Experience building personal brand or founder-led content funnels
• Familiarity with tools like Sales Navigator, Apollo, Clay, or similar platforms
• Background in agency, consulting, or service-based businesses
• Exposure to lead magnets, nurture flows, and conversion strategy
• Experience supporting or participating in sales conversations

A Typical Day in This Role

• Creating and publishing high-performing LinkedIn content
• Engaging with prospects and nurturing relationships
• Building and optimizing content funnels and journeys
• Starting and managing conversations with potential clients
• Analyzing results and refining messaging and strategy

Key Performance Indicators (KPIs)

• Number of qualified conversations generated
• Pipeline value generated through organic efforts
• Content performance (engagement → conversations → leads)
• Lead-to-conversation and conversation-to-opportunity conversion rates
• Overall contribution to revenue pipeline growth

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview with Client
• Offer Letter & Onboarding