Role Description
We're seeking an Organic Content marketer with 2-3 years of content writing experience to join our marketing team. You'll be responsible for content execution, SEO optimization, and distribution. Your focus will be on understanding our customers' problems, publishing content that answers them, improving the blog and website experience, and optimizing prospect journey on resources & website to move prospects down the funnel and generate pipeline.
This role is built to grow. In your 1st year you'll focus on execution: writing, optimizing, distributing, and reporting. As you take on planning, briefs, and funnel analysis, the role moves into content strategist.
Roles & Responsibilities
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Content Execution:
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Understand audience problems & behavior across our buyers (ISV marketers, enablement and training leads, solution engineers, educators) and match content to their buying stage.
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Write and edit long-form content: blogs, whitepapers, case studies, newsletters, ebooks, and landing pages.
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Work with our presales & solution engineers to get technical topics right.
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Ideate & execute content in line with our brand narrative, product capabilities, and market positioning.
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Use AI to set up workflows that speed up briefs, drafts, and edits.
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SEO & GEO:
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Run keyword research and turn it into content briefs, on-page optimization, and internal links.
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Find keywords, topic clusters, and content gaps through industry and competitor analysis.
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Optimize existing posts that have potential but underperform.
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Flag technical SEO issues that hurt visibility and work with the web team to fix them.
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Content Distribution & Reporting:
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Repurpose content into multiple formats and help teammates distribute it across various channels.
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Plan distribution from the ideation phase and set a distribution plan and goal for each piece published.
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Track performance metrics and refine content based on data.
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Growing Into Strategy:
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Plan the content calendar with your manager, initially monthly and then quarterly.
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Write content briefs for freelancers and other writers.
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Diagnose the organic funnel to find bottlenecks and propose fixes.
Qualifications
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2-3 years of experience in content writing, preferably in B2B SaaS, cloud, or technical content.
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A portfolio of published long-form work (blogs, case studies, guides) that shows range and strong editing.
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Exceptional copywriting & creative writing skills.
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Familiarity with Google Analytics, Google Search Console, Semrush or Ahrefs, or any other SEO tool.
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A working grasp of SEO & GEO fundamentals: keyword research, on-page, internal linking.
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Ability to structure thoughts, communicate clearly, & make compelling pitches to convince stakeholders.
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Detail-oriented, analytical, and strong problem-solving skills.
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Ability to come up with hypotheses, experiments & reason out the results.
Requirements
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Comfort with technical topics (cloud, DevOps, training & enablement), or the curiosity to learn them fast.
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Experience writing content briefs or working with freelancers.
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Interest in moving into content strategy.
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A strong bias for action in executing tasks.
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High agency & ownership in delivering results.
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A genuine curiosity about SaaS, SaaS products, & marketing.
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A flair for copywriting & passion for unconventional creative expression.
Benefits
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Growth Path to Content Strategist.
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Year 1: Organic Content Marketer. You own execution: writing briefs & drafts, optimizing, distributing, and reporting.
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Months 6-12: Strategy exposure. You build monthly plans, manage freelancers and diagnose the organic funnel with your manager.
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Around 12-18 months: Content Strategist. You own the content calendar and organic pipeline targets for a segment.
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You're ready for the move when you've planned and run a full quarter of content, and you can explain the results.