[Hiring] Mobile User Acquisition Manager @Pixlr Group

Role Description

We’re looking for a hands-on UA Manager to scale our mobile app subscriber base and drive sustainable growth.

• Paid Mobile App Acquisition Campaigns:
  • Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
  • Allocate and optimise large budgets to maximise ROAS and user quality.
• Creative & Funnel Optimisation:
  • Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
  • Conduct A/B tests across ads, trials, onboarding, and pricing models.
• Attribution & Measurement:
  • Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
  • Analyse trial-to-paid conversion, retention, and CAC payback metrics.
• Performance Monitoring & Reporting:
  • Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
  • Present findings and recommendations to stakeholders.
• Partnerships & Growth Initiatives:
  • Manage agency and platform relationships, leveraging beta programme access.
  • Support App Store Optimisation (ASO) and organic acquisition strategies.

Qualifications

• 4+ years’ experience in mobile UA or performance marketing, ideally within subscription-based apps (iOS-focused).
• Proven hands-on management of paid acquisition campaigns on Meta, Google, TikTok, and Apple Search Ads.
• Strong knowledge of attribution in a privacy-first environment, including SKAdNetwork and MMPs.
• Understanding of subscription growth levers (free trials, paywalls, retention, CAC payback).
• Creative yet data-driven, with experience briefing, testing, and iterating on ad concepts.
• Fast executor with strong ownership mentality and clear communication skills.
• Play a central role in scaling a global creative brand.

Benefits

• Fully Remote with highly flexible hours.
• High-impact, high-ownership role, integrated within a lean, ambitious product team.