[Hiring] Mobile Paid User Acquisition Manager @REPLUG

Role Description

REPLUG is looking for an experienced Mobile Paid User Acquisition Manager (m/f/d), eager to take the next steps in their mobile marketing career working in a fast-growing international agency. You will have the opportunity to deepen your knowledge of mobile paid user acquisition, working alongside top industry specialists, launching, scaling, and optimizing mobile performance campaigns for our clients' portfolio, from subscription apps to mobile games.

• Setting up and managing performance advertising campaigns on major Paid Social Media platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, etc.).
• Setting up and managing campaigns on Google Ads and Apple Search Ads.
• Managing and analyzing campaigns on main Mobile DSPs (Applovin, Moloco, Mintegral, Kayzen, Unity, etc).
• Taking care of MMP (Mobile Measurement Partners) setup to ensure proper monitoring by our Mobile Paid User Acquisition team.
• Creation and updating of performance reports based on targeted KPIs on tools such as Google Sheet, Google Data Studio, Tableau, etc.
• Continuous analysis and optimization of user acquisition and retargeting campaigns to achieve our clients' business goals.
• Prepare creative briefs for our graphics team so that we always have new creative for campaigns.
• Use UGC (user-generated content) tools to find the best creators to promote our clients' apps.
• Exploring artificial intelligence tools to improve our creative production process and our advertising activities in general.
• Answer our clients' questions on campaigns, performance and setup independently, and explain why the numbers look the way they do.
• Take responsibility for your accounts' targets and KPIs, flag early when we're at risk of missing them, and come with concrete proposals for what to do about it.
• Consult with our clients on tracking & analytics topics such as SKAN, MMP, Attribution, etc.

Qualifications

• 3+ years of proven success in managing paid user acquisition channels for mobile applications.
• In-depth knowledge of the main Mobile Measurement Partners tools (Adjust, Appsflyer, Branch, Kochava, etc.) and know all about tracking and attribution.
• Familiarity with setting up Apple's SKAd network.
• Proficiency in Excel, Google Data Studio, Tableau or other BI tools.
• Understanding the importance of reporting, both to improve results and to show the client how good you are.
• Good presentation skills and ability to use Google Slides, Keynote and Power Point.
• Belief that small details can make a big difference.
• Ability to question every accomplishment to figure out how to improve.
• Track own open items, hit deadlines, and raise issues early when something is at risk.
• Proactive with an entrepreneurial mindset.
• Firm believer in sharing knowledge and eager to contribute to the community through content creation and speaking engagements.
• Fluency in English; other languages are welcome.
• Plus: Basic understanding of app store optimization strategies.
• Plus: Use of tools such as Claude, Canva, Midjourney, CapCut is highly valued.

Requirements

• 3+ years of proven success in managing paid user acquisition channels for mobile applications.
• In-depth knowledge of the main Mobile Measurement Partners tools (Adjust, Appsflyer, Branch, Kochava, etc.) and know all about tracking and attribution.
• Familiarity with setting up Apple's SKAd network.
• Proficiency in Excel, Google Data Studio, Tableau or other BI tools.
• Good presentation skills and ability to use Google Slides, Keynote and Power Point.
• Fluency in English; other languages are welcome.

Benefits

• Home Office support for your remote setup.
• Mentoring sessions to support your professional development.
• Remote work flexibility based across the European Union.
• Vouchers and discounts.
• 24 vacation days per year.
• Competitive base + performance-driven commission.
• High autonomy, zero bureaucracy.
• Direct access to founders and decision-makers.
• Education budget (courses, conferences, certifications).

Company Description

REPLUG is an award-winning mobile growth agency working with mobile-first brands to design and execute tailor-made strategies via App Store Optimization, Paid Acquisition, Retention, Creative Strategies, and Growth Consulting (MMP/Onboarding/Subscription).

• Among the brands we helped, you can find FreeNow, Kptncook, Ecosia, FreeCash, Bolt, and many more.