[Hiring] Midweight Digital Content Producer @PetLabCo.

Role Description

We're searching for a Midweight Digital Content Producer who is as comfortable in front of the lens as they are behind it. In this role, you'll play a pivotal part in executing our content strategy by serving as a primary face for our brand. You’ll film, edit, and star in content for platforms like Meta, TikTok, and YouTube. Ideally, you are a dog owner who can feature your own pet in high-performing, relatable ad content.

• Objective: Delivering Highly Innovative Quality Content
• Drive video ad production by creating premium UGC style content.
• Manage shoots where you serve as the lead talent.
• Your work will directly contribute to revenue growth and audience engagement.

How Will Success Be Measured?

• Impactful On-Camera Presence & UGC: Develop and star in User-Generated Content (UGC) that achieves high performance.
• Pet-Centric Storytelling: Utilize your own dog to create relatable content.
• Coordination of Shoots: Manage regular live-action content shoots.
• Data-Driven Collaboration: Partner with Creative Strategists & Media Buyers to optimize creative based on performance data.

How Will Your Time Be Spent?

• 25% On-Camera & Shoots: Acting as the primary talent and manager for new ads.
• 25% Content Production: Developing high-energy content with engaging hooks.
• 25% Post-Production: Managing the production process from concept through final edit.
• 25% Creative Optimization: Iterating on successful "winning" content.

Qualifications

• On-Camera Talent: Highly comfortable and charismatic in front of the camera.
• Dog Owner (Preferred): Ideally owns a dog to feature in video content.
• 3-5 Years in DTC Social Content: Experience producing high-performing social media content.
• Video Production Expertise: Experienced in managing content shoots.
• Post-Production Expertise: Strong knowledge of Adobe Premiere Pro, After Effects, or Final Cut Pro.
• Performance Marketer: Exposure to direct response marketing in an e-commerce context.

Requirements

• On-Camera Talent: Highly comfortable and charismatic in front of the camera; ability to deliver scripts naturally and authentically.
• Dog Owner (Preferred): Ideally owns a dog and is able to feature them in regular video content to demonstrate product benefits.
• 3-5 Years in DTC Social Content: Experience producing high-performing social media content (Meta, TikTok, YouTube).
• Video Production Expertise: Experienced in managing content shoots with a focus on live-action.
• Post-Production Expertise: Strong knowledge of Adobe Premiere Pro, After Effects, or Final Cut Pro.
• Performance Marketer: Exposure to direct response marketing in an e-commerce context.

Benefits

• Core Compensation: $58,000–$70,000 (Base and Bonus)
• Location: 100% Remote in the USA (Central or Eastern Time Zone preferred)
• Benefits: Health/Dental/Vision/Disability/Life insurance, 401k, 20 days PTO.