[Hiring] Mid-Senior PPC Specialist @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a B2B performance marketing consultancy that helps organizations generate qualified pipeline and revenue through data-driven paid media strategies. They partner with clients to execute, optimize, and scale campaigns across LinkedIn Ads, Google Ads, Meta Ads, and other paid channels, with a strong emphasis on business outcomes rather than vanity metrics. As the consultancy continues to grow, they are seeking a PPC Specialist to support campaign execution, client communication, reporting, and ongoing account optimization.

The PPC Specialist will be responsible for executing, optimizing, and reporting on paid media campaigns across multiple B2B client accounts. The PPC Specialist will manage:

• Campaign pacing
• Budgets
• Bidding strategies
• Performance reporting
• Client communication
• Creative coordination
• Ongoing optimization efforts

This role is ideal for someone who enjoys hands-on campaign management, client-facing responsibilities, performance analysis, and growing into ownership of multiple strategic accounts.

Location: Fully Remote | 9:00 AM – 5:00 PM EST

Key Responsibilities

• Paid Media Campaign Management
  • Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
  • Monitor campaign pacing, budgets, bidding strategies, and overall performance.
  • Launch new campaigns based on client objectives and priorities.
  • Analyze campaign data and implement optimizations that improve business outcomes.
  • Scale, pause, or adjust campaigns based on performance metrics.
  • Support paid media efforts across Bing Ads when needed.
• Performance Reporting & Analytics
  • Maintain and update weekly client reporting dashboards.
  • Analyze top-of-funnel and bottom-of-funnel performance metrics.
  • Connect campaign performance to qualified meetings, pipeline, and revenue.
  • Review CRM reporting within HubSpot and Salesforce.
  • Identify reporting inconsistencies and recommend corrective actions.
  • Translate performance data into actionable recommendations for clients.
• Client Account Management
  • Participate in weekly client meetings and performance reviews.
  • Prepare agendas, insights, and recommendations for client discussions.
  • Track action items and ensure timely completion.
  • Build trusted relationships through proactive communication.
  • Gradually assume greater ownership of client accounts.
• Creative & Campaign Coordination
  • Write and refine ad copy for paid campaigns.
  • Develop creative briefs for designers.
  • Review creative assets before launch.
  • Coordinate campaign assets, timelines, and approvals.
  • Ensure campaigns launch accurately and on schedule.
• Project Management & Collaboration
  • Manage tasks and priorities using Asana.
  • Collaborate with internal teams to execute campaigns efficiently.
  • Maintain organization across multiple campaigns and client accounts.
  • Leverage SOPs, dashboards, documentation, and AI tools to improve productivity.

Qualifications

• 3–5 years of hands-on experience in paid media, PPC, or performance marketing.
• Experience managing B2B paid media campaigns.
• Experience managing LinkedIn Ads, Google Ads, and Meta Ads campaigns.
• Experience managing meaningful advertising budgets.
• Experience optimizing campaigns based on pacing, bidding, and performance metrics.
• Experience working with HubSpot and/or Salesforce reporting.
• Experience connecting paid media performance to pipeline and revenue.
• Experience working with dashboards, reporting tools, and campaign performance data.
• Experience working in a client-facing agency or consultancy environment.
• Experience with Bing Ads is preferred.

Requirements

• Strong understanding of campaign pacing, bidding, budgeting, and optimization.
• Strong analytical and reporting skills.
• Excellent ad copywriting skills.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple accounts simultaneously.
• Strong attention to detail.
• Ability to make proactive account recommendations.
• Experience with LinkedIn Ads.
• Experience with Google Ads.
• Experience with Meta Ads.
• Experience with HubSpot.
• Experience with Salesforce.
• Experience with Slack.
• Experience with Asana.
• Experience with Google Sheets.
• Experience with Reporting Dashboards.
• Experience with Claude or similar AI tools is preferred.

What Success Looks Like

• Paid media campaigns are launched accurately and on schedule.
• Campaign budgets and pacing remain optimized.
• Client dashboards are consistently updated.
• Performance recommendations are tied to pipeline and revenue outcomes.
• Client meetings are well-prepared and action-oriented.
• Internal tasks and deliverables are completed on time.
• The PPC Specialist grows into independently managing multiple client accounts.

Opportunity

This is an opportunity to join a growing B2B performance marketing consultancy where you'll work directly with clients, manage meaningful advertising budgets, and play a key role in generating qualified pipeline and revenue. As the PPC Specialist , you'll gain increasing ownership of client accounts while collaborating with a high-performing team that values execution, accountability, and measurable business results.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets