[Hiring] Mid Marketing Strategist @Lean Solutions Group

Role Description

We are seeking a data-driven Search, Paid Media & LLMO Specialist to oversee paid media strategy, SEO growth initiatives, and AI/LLMO visibility management across the business. The role focuses on performance marketing, customer acquisition, and AI-powered search visibility.

• Manage and optimize paid campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, and Amazon Ads
• Oversee Search, Shopping, Performance Max, Display, and YouTube campaigns
• Develop audience targeting, retargeting, and keyword strategies aligned with both DIY consumers and commercial buyers
• Conduct SEO audits to identify technical issues, keyword opportunities, and site improvements
• Collaborate with content and creative teams on keyword-driven initiatives
• Monitor the brand's citations and share of voice across AI platforms such as ChatGPT, Claude, and Perplexity using Athena HQ
• Proactively contact editors, publishers, and source owners to ensure AI-cited information is accurate and current
• Execute outreach campaigns to correct misinformation and expand citation presence
• Report on LLM share of voice performance, citation tracking, and outreach outcomes
• Identify opportunities to improve brand visibility in AI-generated search responses and answer engines
• Manage GA4 tracking, conversion attribution, and reporting dashboards
• Support landing page optimization and A/B testing initiatives

Qualifications

• 3-4 years of experience in digital marketing, growth marketing, or performance marketing
• Hands-on experience managing paid advertising campaigns targeting the U.S. market
• Strong understanding of SEO fundamentals, technical SEO best practices, and emerging LLMO/AEO optimization strategies
• Experience with GA4, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Microsoft Ads
• Strong analytical and communication skills

Requirements

• Experience in home improvement, construction, manufacturing, or building materials industries (Nice To Have)
• Exposure to B2B marketing and commercial lead generation (Nice To Have)
• Understanding of AI/LLM search optimization trends, AI citation management, and answer engine optimization (Nice To Have)

Benefits

• Join a powerful tech workforce and help us change the world through technology
• Professional development opportunities with international customers
• Collaborative work environment
• Career path and mentorship programs that will lead to new levels