[Hiring] Message Director @Hostinger

Role Description

Hostinger is at an inflection point. We’ve built a globally recognized product with strong performance marketing and visual execution. Now, we’re stepping into the next phase - building a distinctive, globally recognizable brand that people remember, trust, and choose.

Your role at Hostinger is about ending the era of abstract tech-speak and replacing it with a voice that is clear, confident, distinctive, and impossible to ignore. You will own how Hostinger speaks to the world, not just at a guideline level, but in the actual words people see, hear, and remember.

Your goal is to build a clear, scalable, and distinctive messaging system that makes Hostinger:

• Easier to understand
• Easier to remember
• Easier to choose

This includes:

• Defining and rolling out a One message framework, a unified system of core narratives, message hierarchy, and verbal principles used across all markets and channels
• Elevating tone of voice from functional to distinctive and ownable
• Creating bold, memorable brand campaigns that build long-term trust

Your impact from day one:

• You are not stepping into a blank page.
• Strong visual identity already exists.
• Messaging is fragmented and inconsistent.
• Multiple teams interpret the brand differently.

Your challenge is to:

• Bring clarity where there is fragmentation
• Replace generic language with clear, intentional messaging
• Create a system others can actually use and scale

What you’ll own:

• Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)
• Brand tone of voice - making it clear, differentiated, and consistently applied
• Development of big ideas and conceptual campaigns (independently and with the team)
• Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)

Your day-to-day:

• Define, implement, and evolve the One message framework across all brand communication
• Redefine and own tone of voice and its real application across teams
• Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)
• Initiate, review, and approve messaging across major brand touchpoints
• Translate brand positioning into clear, simple, and powerful language
• Challenge weak, generic, or diluted messaging and replace it with better, clearer alternatives
• Mentor and guide writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards
• Audit competitor messaging to identify opportunities for differentiation
• Explore new storytelling formats and communication channels

Qualifications

• Proven experience building distinctive brand messaging systems and campaigns
• Strong ability to turn strategy into clear, simple, compelling language
• Deep understanding of audience psychology and communication impact
• Experience working across multiple markets
• Confidence to challenge senior stakeholders and defend strong creative decisions
• High standards for copywriting craft, both strategic and hands-on
• Ability to operate both as a thinker and a maker
• Experience in tech or SaaS is a plus
• High proficiency in English language is a must

Requirements

• Increase in brand recall from brand campaigns
• Strong consistency of messaging and tone of voice across channels and markets
• Improvement in brand perception, especially message clarity
• Clear verbal distinctiveness vs competitors
• Increased understanding of Hostinger’s value proposition
• Positive shift in brand sentiment

Benefits

• 🚀 360 Growth: Limitless learning opportunities, access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions.
• 🎯 Freedom & responsibility: Work on your terms, whether from home or anywhere in the world. Enjoy flexibility to manage your schedule while bringing your ideas to life.
• 💪 Wellness simplified: Company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave.
• 🎉 Work hard - play hard: Celebrate achievements with company events, team-building experiences, and milestone gifts for weddings, new parenthood, and graduations.