[Hiring] Merchandise Strategy Specialist – E-commerce Campaigns @Manning Global

Role Description

We are looking for a Merchandise Strategy Specialist to support the development and execution of merchandise selection strategies and promotional subsidy plans for UK e-commerce campaigns. This role will focus on driving key business metrics including GMV growth, operational efficiency, merchant participation, conversion performance, and user growth. You will work closely with cross-functional teams to align campaign strategies with market trends, consumer demand, and wider platform business objectives.

• Develop and optimise end-to-end merchandise strategies for UK e-commerce campaigns, including seasonal promotions and major sales events, by analysing industry trends, competitor activity, and user insights.
• Support initiatives that directly drive GMV, conversion rates, average order value, and overall campaign performance.
• Design merchant incentive mechanisms using platform resources such as traffic support, subsidies, and data tools to attract high-quality merchants and competitively priced products.
• Collaborate with Account Management and Business Development teams to expand merchant coverage and improve merchant recruitment efficiency.
• Create targeted subsidy strategies for campaigns and conduct A/B testing to optimise subsidy ROI, supporting user acquisition and repeat purchase growth.
• Coordinate with Product, Data Analytics, Engineering, and Operations teams to consolidate product feature requirements and support the development of data infrastructure.
• Use data-driven insights to adjust campaign strategies, improve performance, and align key stakeholders.

Qualifications

• At least 1 year of relevant experience in e-commerce, retail, brand management, consulting, business strategy, operations, or a related field.
• Bachelor’s degree or above, ideally in Marketing, Business Administration, Data Analytics, Statistics, Economics, or a related discipline.
• Strong analytical and problem-solving skills, with the ability to translate data into clear, actionable business insights.
• Proficiency in Excel is required; SQL and data visualisation tools would be highly beneficial.
• Strong cross-functional communication and stakeholder management skills.
• Ability to work effectively with Business Development, Product, Data, Engineering, and Operations teams.
• Self-motivated, adaptable, and comfortable working in a fast-paced, dynamic e-commerce environment.

Company Description