[Hiring] Media Specialist, Biosciences @GenScript/ProBio

Role Description

This role involves supporting the execution of paid media campaigns across various channels.

• Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels.
• Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks.
• Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation.
• Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements.
• Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team.
• Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations.
• Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting.
• Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting.
• Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input.
• Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards.

Qualifications

• 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology.
• Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms.
• Exposure to supporting marketing events, including cross-regional coordination or campaign amplification.
• Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel.
• Understanding of digital media KPIs and campaign fundamentals, with a willingness to learn more advanced targeting and optimization techniques.
• Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets.
• Good verbal and written communication skills to summarize results and share updates with the team.
• Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment.

Company Description

GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.

GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.