[Hiring] Media Planner @Redolent

Role Description

As Media Planner, you will be responsible for the development of comprehensive cross-channel media plans, focusing on category-specific media plans centered on digital media. Additional responsibilities include:

• Collaborating with suppliers and agencies.
• Working with key stakeholders and internal marketing customers.
• Motivating and influencing cross-functional teams.
• Implementing the internal communications strategy.

Develop annual plan(s) for one or more key categories by:

• Collaborating with Marketing.
• Working with cross-functional departmental experts.
• Integrating site experience, new product and/or concept testing and rollout, media strategy and planning, and stores into the annual plan.
• Developing innovative marketing programs.
• Following up to ensure the annual plan is executed and that changes and challenges are addressed.

Manage projects by:

• Planning campaign budgets and sales forecasts.
• Estimating project costs.
• Executing campaigns.
• Measuring results or outcomes (e.g., sales, traffic, conversion).
• Determining future campaign plans based on findings.

Drive sales growth and changes in customer attitudes and behaviors by:

• Staying up-to-date on new industry trends.
• Working with cross-functional teams to develop integrated marketing campaigns.
• Ensuring agencies and internal teams produce work that reflects and communicates Sam's Club's strategies and objectives.
• Working with internal teams to develop strategic plans and goals for the overall marketing calendar and specific campaigns.
• Analyzing program results and return-on-investment (ROI).

Planning and Improvement:

• Coordinates and aligns planning with organizational initiatives and direction.

Influence and Communicate:

• Promotes ideas and links them to business needs and benefits.
• Builds trusting, cooperative relationships and alliances with others, inside and outside of the organization.
• Effectively communicates clear, up-to-date information on business plans and priorities.

Adaptability:

• Demonstrates creativity and strength in the face of change, obstacles, and adversity.
• Adapts to competing demands and shifting priorities.
• Updates knowledge and skills to handle new complexities, challenges, and responsibilities.
• Seeks exposure to new ideas and perspectives.

Qualifications

• Bachelor’s degree in Business or related field.
• 3 years’ experience in digital marketing.
• Analytic thinker.
• Proficient in Microsoft Office.
• Excellent communication skills.
• Works well in a fast-paced, team environment.
• Experience with CRM and task management systems.
• Familiar with inventory management.

Requirements

• Experience with Media Strategy & Media Planning in the digital space.
• Analytical mindset, comfortable with translating data.
• Great organization skills.