[Hiring] Media Planner @Gravity Global

Role Description

The Out of Home (OOH) Specialist is responsible for planning, buying, executing, and optimizing out-of-home advertising campaigns across traditional and digital formats. This includes billboards, transit, retail media, experiential, and place-based media. The role focuses on delivering high-impact campaigns that drive brand awareness, consideration, and performance objectives for B2B/Enterprise clients.

• Plan and execute OOH and DOOH media campaigns aligned with marketing objectives
• Research and recommend optimal locations, formats, and media owners
• Negotiate media rates and placements with vendors and media owners
• Manage campaign budgets, ensuring cost efficiency and ROI
• Oversee creative specifications, production, and support trafficking of assets
• Monitor campaign delivery, performance, and compliance
• Analyze campaign effectiveness using footfall, impressions, reach, and attribution data
• Prepare post-campaign reports with insights and recommendations
• Stay up to date with industry trends, new formats, and technology in OOH
• Collaborate with creative, digital, PR, and brand teams for integrated campaigns
• Manage supplier and media owner relationships

Qualifications

• 5+ years’ experience in B2B/Enterprise OOH, media buying, media planning, or related role
• Experience working within media agencies, media owners, or in-house marketing teams
• Familiarity with OOH planning tools and audience measurement systems
• Understanding of audience targeting and location-based data
• Bachelor’s degree in Marketing, Advertising, Business, or related field (preferred)
• Excellent negotiation and vendor management skills
• Strong communication and presentation skills

Requirements

• Knowledge of footfall attribution and mobile/location data (nice to have)
• Experience in integrated or omnichannel media planning (nice to have)

Benefits

• Competitive Reward & Pay – fair and competitive rewards aligned to local market practices
• Career Growth & Development – ongoing development through Continuous Performance Management (CPM)
• Collaboration – be part of a cross-functional, global team
• Professional Development – ongoing training and learning programmes
• Work-Life Balance – flexible working arrangements and plentiful paid time off
• Community & Recognition – social and team-building events, recognition programmes
• Family Support – family-friendly policies such as parental leave
• Purpose & Belonging – commitment to Environmental, Social and Governance (ESG) principles