[Hiring] Media Director, Planning @We Are Rosie

Role Description

We’re looking for a Media Director, Planning to run large-scale, fast-paced advertising campaigns from inception to completion. This role owns strategic media activities end to end, including planning, buying, managing, and optimizing across all channels, and works closely with Client/Account Leads and Media Team leadership to ensure plans deliver on agreed strategies.

Responsibilities

• Manage strategic media activities, including planning, buying, managing, and optimizing across all channels
• Develop plans that align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach
• Lead campaign implementation and management, including buying, negotiating, implementation, optimization, and analysis
• Use internal data sources and past performance to develop insights and strategy for future efforts
• Gauge media performance and KPIs to determine the extent to which original objectives and strategies were met
• Work closely with the buying team to traffic, launch, and troubleshoot implementation issues
• Establish specifications and timelines needed for campaign launch and work across teams to ensure successful execution

Qualifications

• 8+ years of relevant work experience in digital media strategy, with both planning and direct/managed buying experience
• Experience in public affairs, government, B2B, or brand awareness media is helpful
• Demonstrated experience with planning and buying cross-channel media, including digital, OOH, TV, print, mobile, SEM, and paid social
• At least 2+ years of management experience
• In-depth understanding of media planning, strategy, negotiation, implementation, and performance analysis
• Thrives in a fast-paced environment with the ability to manage multiple projects while prioritizing workload for themselves and direct reports
• Thrives in a collaborative environment and is a problem solver
• Working knowledge of planning tools (e.g., GlobalWebIndex, comScore) and reporting tools (e.g., Datorama, Tableau)
• Proficiency with Google Workspace or Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)
• AI-optimized resumes and screening responses will not be considered

Company Description

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.