[Hiring] Media Buyer @Clean Nutra

Role Description

As our Media Buyer, you own paid acquisition end-to-end — Meta primarily, with freedom to crack new channels when the opportunity is right. That means creative strategy, production pod leadership, funnel optimization, and performance reporting all live under your roof. You'll have AI tools, a full-stack developer, and real budget. What we need is someone with the judgment to deploy it profitably.

What You'll Own

• Full-Funnel Paid Acquisition: Own strategy and execution on Meta, with latitude to test emerging channels. Translate business goals into channel plans, budgets, and testing roadmaps. The metrics that matter: revenue, MER/NCROAS, CAC, AOV, and LTV.
• Creative Strategy & Production: Lead the creative engine — concept pipeline, hook development, angle testing, offer framing, and format iteration across awareness stages (lo-fi UGC through polished DR edits and statics). Run a high-velocity testing cadence: concept → variation → scale → refresh. Recruit and manage video editors as the team grows; our internal AI video production tool is in development and will further remove production bottlenecks as it ships.
• CRO & Offer Optimization: Drive conversion rate improvement across landing pages, PDPs, quizzes, pre-sells, bundles, and checkout. Structure and execute experiments on offers, pricing, page layouts, and merchandising. Success looks like +20% CVR from baseline by Month 6 with 4–6 live A/B tests running at all times.
• Performance Systems & Reporting: Build and maintain clean measurement: UTMs, CAPI/Stape, GA4, attribution triangulation (platform data + blended models + post-purchase surveys), and creative-level scorecards. Weekly pacing reviews, daily performance checks, product-level playbooks — you own the infrastructure that makes good decisions possible.
• Strategic Collaboration: High autonomy within defined guardrails (profit targets, quality standards). Cross-functional alignment with offers, promotions, inventory, and retention teams. You set the strategy — you're not waiting on direction.

Year 1 OKRs

• Revenue: $2M+ in monthly attributable paid revenue by Month 9, with target CAC maintained by product line
• AOV: 80–100% improvement in new-customer AOV through offer and upsell testing
• Creative velocity: 50+ new concepts per week per managed product, 50–80 variations, 10–15% concept win rate, 25–35% iteration win rate
• CRO: +20% CVR from baseline across priority funnels by Month 6; 4–6 live A/B tests per week
• Systems: Creative OS live (briefs, shot lists, taxonomy, wins library); weekly dashboards and monthly SKU/offer post-mortems

Qualifications

• Proven DTC or e-commerce media buying background with clear evidence of profitable scale
• Minimum $1M/month in managed spend with documented profitability — personal ownership, not "we hit that number"
• Hands-on creative strategy experience — you understand hooks, angles, and what makes an offer convert
• Strong command of Meta Ads, GA4, and modern attribution (CAPI, blended models, post-purchase surveys)
• Track record of cracking new offers without existing in-house content
• Experience recruiting and managing creative/editorial teams
• Comfortable in a high-autonomy environment where you're expected to lead, not be led
• AI-literate — you actively use AI tools in your workflow, not just aware they exist

Benefits

• Internal AI tools built specifically to eliminate creative production bottlenecks — already deployed and available to you on Day 1
• Full-stack developer support for rapid funnel implementation
• Real budget, real autonomy, real ownership of outcomes
• Fast-moving team with minimal bureaucracy and a bias toward action
• Direct line to leadership — decisions happen fast here