Role Description
Weβre looking for a passionate and results-driven Media Buyer to join our team and help empower small, independent retailers in the flooring and home improvement space with innovative solutions to thrive in the digital marketplace.
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Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads.
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Configure, troubleshoot, and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media pixels.
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Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets.
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Analyze campaign performance and provide actionable insights, using attribution models to understand the full customer journey.
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Conduct A/B tests and experiment with ad copy, creative, audiences, and bidding strategies to continuously improve results.
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Provide clear reporting and communication to clients, explaining performance metrics and recommendations in simple, actionable terms.
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Manage multiple accounts and prioritize tasks to meet client deadlines effectively.
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Stay current with digital advertising trends, platform updates, and new technologies to maximize client success.
Qualifications
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Proven experience managing paid media campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
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Expertise in configuring and troubleshooting conversion tracking using GA4, Google Tag Manager, and social media pixels, including event-based triggers and custom parameters.
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Strong understanding of key advertising metrics (CTR, CPC, CPA, ROAS) and their application in optimizing performance.
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Advanced knowledge of attribution models and their role in analyzing the customer journey and campaign impact.
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Strong written and verbal communication skills, with the ability to explain complex performance metrics and strategies in clear, actionable terms.
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Analytical skills with proficiency in building reports.
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Experience with A/B testing and experimentation across ad copy, creative, audiences, and bidding strategies. Knowledge of CRO is a plus.
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Account management skills, including prioritizing tasks, managing client relationships, and meeting deadlines in a fast-paced environment.
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Familiarity with current digital advertising trends, platform updates, and emerging technologies.
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2β4 years of experience in digital advertising or media buying.
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Agency experience, managing multiple clients and campaigns simultaneously.
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Hands-on experience with performance reporting tools and dashboards like Looker Studio, Excel, or other BI platforms.
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A track record of improving campaign performance and meeting/exceeding KPIs.
Benefits
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We're a remote-first company that encourages our employees to work from where they're most productive.
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We work in tight-knit teams to cultivate an ownership mentality.
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We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
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We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
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Work anywhere in the world for up to 3 months!
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We value families, by offering a parental leave program.
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We offer a work-from-home stipend.
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Your birthday (and our company's birthday) is a day off!
Company Description
At Leap Tools, we are building the world's most advanced solutions for the interior dΓ©cor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.