[Hiring] Media Buyer @Remote Talent LATAM

Role Description

We are looking for an experienced Google Ads Specialist / Media Buyer with a strong background in lead generation for automotive dealerships or local service businesses (such as HVAC, home services, or similar industries). This role focuses on planning, launching, and optimizing high-performing Google Ads campaigns that generate qualified leads and measurable results. The ideal candidate has hands-on experience with Search campaigns, PMAX, and lead generation strategies, and is comfortable optimizing campaigns based on key metrics such as Cost Per Lead (CPL), conversion rate, and lead quality.

Key Responsibilities:

• Campaign Strategy & Media Buying
  • Plan, launch, and manage Google Ads campaigns for automotive dealerships
  • Structure accounts using best practices for Search, Performance Max (PMAX), and Vehicle Listing Ads (VLA)
  • Develop scalable campaign frameworks designed to maximize lead generation and vehicle sales
  • Conduct keyword research focused on high-intent automotive search queries
  • Implement bidding strategies to maximize lead volume and campaign efficiency
• Inventory & Feed-Based Advertising
  • Manage and optimize vehicle inventory feed campaigns
  • Build and optimize Vehicle Listing Ads (VLA) campaigns
  • Manage inventory-based Performance Max campaigns
  • Optimize campaigns to promote high-priority and in-stock vehicles
  • Monitor feed health and troubleshoot inventory feed issues
• Campaign Optimization
  • Continuously optimize campaigns to improve Cost Per Lead (CPL), conversion rates, and lead quality
  • Monitor search terms and implement negative keyword strategies
  • Test bidding strategies including Max Conversions, tCPA, and tROAS
  • Monitor impression share, competitor activity, and market trends
  • Identify opportunities to scale campaigns across markets and accounts
• Performance Analysis & Reporting
  • Analyze campaign performance and identify optimization opportunities
  • Track key metrics such as CPL, conversion rate, CPC, impression share, and lead volume
  • Provide data-driven insights and strategic recommendations to improve campaign results
• Collaboration
  • Work closely with account managers and internal leadership on campaign strategy
  • Coordinate with creative teams on ad copy and campaign assets
  • Participate in internal performance reviews and strategy meetings

Qualifications

• Minimum 5 years of hands-on Google Ads experience
• 3–5 years working with automotive dealerships or local service businesses (such as HVAC, home services, or similar industries)
• Proven track record generating high-quality leads
• Experience with Search campaigns, Performance Max (PMAX), Vehicle Listing Ads (VLA), and inventory-based campaigns
• Experience managing large advertising budgets
• Strong analytical and data-driven mindset
• Excellent attention to detail and organizational skills
• Hands-on experience using automation tools and strategies to optimize campaign performance, such as automated rules, Smart Bidding, scripts, or platforms like Optmyzr
• Advanced English Level

Requirements

• 💼 Full-Time Position: M–F 9:00am - 5:00pm Pacific Time
• 💵 Salary: $2,500/month USD
• 🏠 PTO, Sick Days and U.S. federal holidays
• 📄 Contract: Independent Contractor

Eligibility Criteria

• This position is only open to candidates residing in Latin American (LATAM) countries, such as:
• Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• Resumes must be submitted in English.
• Applications that do not meet these criteria will be automatically rejected.