[Hiring] Marketo Specialist @Dysrupit

Role Description

We are looking for a Marketo Specialist to join on a 3-month reliever contract. You will run email marketing and marketing automation in Marketo, from building and deploying campaigns to keeping the database and platform clean, and reporting on performance so the marketing team can keep improving results.

This role suits someone who is hands-on with Marketo, comfortable working with Salesforce, and able to take ownership of campaigns and systems with little supervision from day one.

Qualifications

• Knowledge of and hands-on experience with Marketo, especially operational workflows and program creation.
• Familiarity with Salesforce or a similar CRM.
• 1–2 years of email marketing experience, including building and deploying email sends, reporting and campaign tracking.
• Working knowledge of HTML.
• Strong analytical and problem-solving skills, with good attention to detail.
• Excellent written and verbal communication, and strong interpersonal skills.
• Proactive and adaptable, able to meet deadlines in a fast-paced environment.
• Comfortable owning projects, tasks and systems independently, with minimal supervision.
• Works well with broader teams.

Requirements

• Develop and run email marketing programs, including segmentation, testing and deployment, and keep improving them.
• Support lead acquisition through list imports and lead uploads from paid channels.
• Track and evaluate campaign metrics, and share campaign performance with the marketing team.
• Work with management to define KPIs, build reports, analyse campaign performance and recommend improvements.
• Drive improvements in productivity, conversion rates, campaign ROI and sales growth.
• Manage marketing automation processes, and research and apply the latest best practices and industry standards.
• Support key marketing operations work in Marketo and Salesforce, including lead lifecycle, lead scoring, lead nurturing, segmentation and data cleansing.
• Maintain the Marketo integration with the CRM, and help integrate additional platforms with the marketing automation software.
• Lead database cleansing, enrichment and acquisition initiatives.
• Keep the Marketo instance clean to improve performance, for example by deactivating exhausted campaigns and improving system triggers.
• Curate field-specific content in PathFactory, and reconcile the content library to improve content engagement reporting.

Benefits

• Competitive compensation package commensurate with experience.
• Government-mandated benefits plus supplemental HMO coverage.
• Collaborative and professional work environment.
• Fully remote work arrangement.