[Hiring] Marketing Strategist - Corporate Banking @American AgCredit

Role Description

The Marketing Strategist - Corporate Banking is responsible for leading the development and execution of American AgCredit’s Corporate Banking marketing strategy to drive brand growth, customer engagement, and business development outcomes. This role serves as a strategic partner to the Corporate Banking team, leveraging marketplace intelligence and stakeholder input to shape integrated marketing plans that align with organizational objectives.

This position oversees the marketing planning and budgeting process, manages key strategic partnerships, and ensures consistent, impactful marketing in support of Association goals. The strategist will act as a key liaison to the Corporate, Agribusiness, and Capital Markets teams, ensuring alignment between marketing, business development and GTM efforts. This person will foster innovation and champion a data-driven approach to marketing performance and continuous improvement.

Essential Duties

• Develops and leads new processes to partner with Association business stakeholders, capturing marketplace intelligence and identifying opportunities to inform marketing, brand, and business development strategies.
• Owns and manages the marketing planning process, ensuring alignment with organizational goals and business priorities for Corporate Banking group.
• Partners with Corporate Banking leaders and Brand teammates to translate marketplace opportunities into actionable campaigns, programs, and content.
• Acts as key resource for market intelligence/data to identify business development opportunities.
• Integrates Terrain into planning process and maximizes this resource’s potential as a market differentiator and competitive advantage.
• Directs the development and management of the function’s marketing budget.
• Acts as a point of contact with the Brand organization regarding Salesforce business development processes, ensuring integration of marketing strategy with GTM execution.
• Provides strategic guidance and oversight for external relationships, including agricultural organizations, sponsorships, alliances, and industry partnerships, aligning engagement with Association objectives.
• Partners with Events team to develop and execute industry-related marketing/education events.
• Develops, updates, and improves marketing materials and digital assets appropriate for Corporate Banking team.
• Ensures Marketing team is aligned with Association Mission and is in compliance with Regulatory guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 7+ years of progressive experience in marketing strategy, brand management, or business development.
• Demonstrated experience leading integrated marketing planning and budget management.
• Understanding of sponsor/private equity structures and their involvement in agriculture-related industries.
• Experience within agriculture, financial services, or cooperative business models.
• Knowledge of Farm Credit System structure, alliances, and industry partnerships.
• Strong understanding of business development processes and CRM platforms (Salesforce experience preferred).
• Proven ability to analyze marketplace data and translate insights into actionable strategies.
• Excellent collaboration, communication, and presentation skills with the ability to influence stakeholders at all levels of the organization.
• Experience managing external partnerships, alliances, and sponsorships.

Requirements

• Must have the ability to perform basic office tasks and work in a typical office setting.
• Employee will be sitting for extended periods of time and accomplishing work at a desk and work at a computer for an extended period.
• Must have strong written and verbal communication skills to adequately convey ideas and work well with a team.
• Some lifting and moving of items up to 25 pounds required.
• Work during established business hours and may require occasional weekend and/or evening work.
• Position requires frequent travel.

Benefits

• Commitment to agriculture and the communities we serve.
• Family friendly work environment.
• Investment in employee development.
• Medical, Dental and Vision coverage.
• Outstanding 401k – automatic 3% employer contribution, plus match up to 6%.
• Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time).
• Competitive Incentive Compensation Plan.
• Disability & Life Insurance.
• Employee mental, physical, and financial wellness programs.
• The position is bonus eligible based on association and personal performance.

Company Description

American AgCredit offers a unique opportunity to be a part of a national financial system supporting those who feed, clothe and fuel the world. We are a growing organization embracing collaboration and innovation while delivering transformative solutions. American AgCredit provides a cultivating environment where you truly make a difference for our customers and teams.