Role Description
This internal- and external-facing position focuses on optimizing, recommending, and executing marketing strategies with a primary goal and objective of driving awareness, increasing growth, and meeting business objectives for Acadia and its brands. To achieve success, the Marketing Strategist role excels at collaborating with the marketing team and leadership, and facility staff and leadership to ensure that all facility-level and service-line marketing initiatives and strategies are effectively and efficiently delivered.
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Maintain strong relationships and exceed facility expectations.
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Provide appropriate recommendations and develop and optimize marketing strategies at the facility and service line level.
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Apply facility-level marketing tasks and project insights to the broader service line, resulting in scaled solutions and greater value.
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Understand, communicate, and recommend optimizations on various marketing strategies.
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Implement digital and traditional marketing strategies.
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Manage expectations, communicate effectively, and present complex strategies.
Qualifications
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Bachelor’s Degree in marketing or related field.
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3+ years of experience in a marketing coordinator, account management, or customer service type role.
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3+ years of experience working with or speaking to complex data analysis and strategy optimization.
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3+ years of experience with marketing strategy creation and execution.
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3+ years of experience in traditional or digital marketing campaign management.
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1-3 years’ experience in social media management including content creation.
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Self-motivated with strong organizational skills and superior attention to detail.
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Flexibility and eagerness to identify, learn, and use new and changing technologies.
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Ability to manage multiple tasks/projects simultaneously within inflexible time frames.
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Ability to adapt to frequent priority changes.
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Ability to formally & informally present to small and large audiences.
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Ability to work professionally with sensitive, proprietary data and information while maintaining confidentiality.
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Capable of working within established policies, procedures, and practices prescribed by the organization.
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Communicate and interact effectively with individuals at all levels, internal and external, both written and verbally.
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Proficient in Microsoft Office.
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English proficient to skillfully communicate & present complex concepts.
Requirements
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WordPress or similar CMS platform experience.
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1-3 years’ experience in Paid Search, SEM, and Paid Social advertising.
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1-3 years’ experience in email marketing.
Benefits
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Competitive Base Salary commensurate with experience.
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Comprehensive Medical, Dental, and Vision Insurance.
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401(k) Plan with Company Match.
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Paid Time Off (PTO) and recognized holidays.
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Company-paid Basic Life and AD&D Insurance.
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Employee Assistance Program (EAP) and mental wellness resources.
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Opportunities for professional growth and advancement within Acadia’s nationwide network.