[Hiring] Marketing Strategist @Landed

Role Description

Reporting directly to the Head of Marketing & Growth, you'll be the creative force behind how LANDED shows up in the world. This means:

• Building the public voice of our CEO into something operators and industry leaders actually follow.
• Ensuring LANDED has a brand presence worth paying attention to.

This isn't a role for someone who learned content marketing from a B2B playbook. It's for someone who has been creating things online, building an audience, and developing a genuine point of view.

We're a small, fast-moving team. You'll have more creative ownership here in year one than most people get in five years at a larger company.

What you'll do

• CEO & Thought Leadership
  • Serve as the CEO's strategic thought leadership partner — developing her editorial identity, narrative arc, and LinkedIn positioning; accountable for the strategy and voice infrastructure, not post-level production.
  • Lead structured creative extract sessions to surface the CEO's perspectives and translate them into a durable point of view that compounds across an audience over time.
  • Own the editorial judgment layer — identifying which industry moments, cultural signals, and platform conversations warrant a response, and directing how the brand shows up.
• Brand & Organic Social
  • Own LANDED's organic presence across LinkedIn and other relevant channels — developing the brand voice, testing formats, and building an audience of operators, GMs, and industry followers.
  • Experiment relentlessly: try new formats, platforms, and creative angles — kill what doesn't work, double down on what does.
  • Bring ideas for bigger creative initiatives — campaign concepts, content series, activations — and see them through from pitch to execution.
• Creative Direction & Collaboration
  • Set the creative direction for campaigns and larger marketing initiatives — ensuring the concept is strong enough to make the execution worth doing.
  • Collaborate with our paid media agency on creative strategy for paid social — briefing concepts, reviewing outputs, and pushing back when the creative isn't landing.
  • Develop creative briefs and frameworks that give the broader team a clear standard for what on-brand looks like.

Who you are

• You have been making things online for as long as you can remember, with a following or a body of work that shows your capabilities.
• You think about why something earns attention before considering how to make it.
• You wonder if you can do what you love inside a company rather than just for yourself.
• We're building an AI recruiter, and the story we have to tell about the future of hiring is genuinely interesting.

What we're looking for

• 1–3 years in a creative or content role — your portfolio will tell us more than your resume.
• A personal content presence or creative body of work that demonstrates your voice and instincts.
• Platform fluency across LinkedIn and at least one other channel — you know what works where and why.
• Exceptional writing skills and the ability to disappear into someone else's voice when the job calls for it.
• A distribution-aware creative instinct — you think about reach, format, and channel mechanics as part of the idea.
• A point of view strong enough to pitch big ideas and defend them in a room.
• Organized and self-directed enough to own a weekly creative cadence without being managed.

Bonus if you

• Have ghostwritten for a founder or executive before.
• Have built a content audience of your own — newsletter, LinkedIn, TikTok, YouTube, any format.
• Have made a niche industry compelling to a real audience.
• Create or edit short-form video.
• Are genuinely interested in AI, HR tech, or the future of work — you follow the space, have opinions, and that curiosity shows up in your content.
• Know the restaurant, hospitality, or hourly workforce world.
• Have a feel for in-person experiences — you've helped shape the vibe, messaging, or programming for a dinner, event, or activation.