Role Description
Patterson is currently looking for a passionate individual to join the Marketing team and help us achieve our business objectives. This role will give the candidate exposure to all aspects of marketing such as fiscal year strategic planning, customer segmentation, integrated digital campaign planning, sales promotions, and loyalty marketing. The Marketing Specialist will be responsible for coordinating integrated campaign plans across Patterson's different product lines of business and ensuring successful weekly execution in partnership with marketing operations and corporate shared services. Additionally, this role will work closely with category managers and vendors to secure assets and content in support of weekly planning delivery.
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Work closely with management, marketing, and product management to align and execute the integrated marketing calendar and supportive marketing briefs to deliver work on time and in service of the customer.
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Collaborate with marketing to plan and collect asset needs for campaigns.
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Coordinate and assist with implementing promotional plans and materials designed to promote awareness, engagement, and drive customer purchase decisions via the field-based selling organization.
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Manage and own billing process for various administrative tasks associated with budgeting, forecasting, and channel performance connected to vendor funding and channel expense.
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Assist marketing in analyzing and summarizing campaign (channel and vendor) results.
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Monitor competitors' movements summarizing insights on a quarterly basis.
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Maintain a collaborative, highly creative, and progressive approach.
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Prioritize to manage tasks and work streams that will make the most difference to the business.
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Communicate with clear, concise written messages through meeting notes, emails, and reports.
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Develop and maintain relationships to work effectively within the matrix organization and with external vendor partners.
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Comply with Company and department policies and standards; performs other duties as assigned.
Qualifications
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Bachelor's Degree in marketing or related field or equivalent education and/or experience.
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2 years marketing experience.
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2 years experience in a fast-paced environment, with a proven track record of attention to detail.
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Experience in channel management.
Requirements
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Dental clinical experience/knowledge or Dental Industry knowledge (preferred).
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Ability to present ideas and back them up with facts.
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Ability to quickly foster relationships with other departments within the organization.
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Problem solving and analytical skills.
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Excellent time management, multi-tasking, and organizational skills.
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Strong communication skills (written and verbal).
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Strong usage and knowledge of Microsoft Office Suite.
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Strong communication and collaboration skills, both written and verbal.
Benefits
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Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
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401(k) Match Retirement Savings Plan.
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Paid Time Off (PTO).
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Holiday Pay & Floating Holidays.
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Volunteer Time Off (VTO).
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Educational Assistance Program.
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Full Paid Parental and Adoption Leave.
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Employee Assistance Program.
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Patterson Perks Program.