[Hiring] Marketing Specialist @EverCommerce

Role Description

We are seeking a forward-thinking Marketing Specialist to focus on our EMHware and GoodTherapy products. The ideal candidate will have strong technical, analytical, and creative capabilities to accelerate our adoption of AI, automation, and data-driven marketing. This role will be responsible for transforming how our team executes campaigns, deploys content, and scales performance.

• AI & Content Automation
  • Leverage AI tools (e.g., generative AI, content optimization AI, automation assistants) to support content creation, deployment, and personalization.
  • Continuously evaluate emerging AI capabilities and recommend opportunities to enhance performance, efficiency, and experimentation.
  • Optimize AI-generated content for SEO, clarity, accessibility, and brand consistency.
• Marketing Automation & Deployment
  • Build, manage, and optimize marketing automation workflows (HubSpot, email automation, lead nurture flows).
  • Implement A/B testing frameworks across paid, owned, and automated channels.
  • Partner with cross-functional teams to deploy content across websites, social channels, email, and CRM.
• SEO & Digital Performance
  • Plan and execute SEO strategies, including keyword research, on-page optimization, and technical SEO recommendations.
  • Use AI-powered SEO tools to identify trends, gaps, and growth opportunities.
  • Monitor search performance using Google Analytics, Search Console, and AI-enabled insight tools.
• Analytics, Reporting & Insights
  • Build and maintain real-time dashboards to track marketing KPIs, funnel performance, and campaign outcomes.
  • Translate complex data into clear insights and recommendations for decision-makers.
  • Conduct experimentation analysis, attribution tracking, and audience segmentation using AI-supported analytics.

Qualifications

• 2–5 years of experience in digital marketing, automation, growth, analytics, or related fields.
• Hands-on experience with AI and automation tools (e.g., ChatGPT, Jasper, HubSpot AI, Zapier, content optimization AI, marketing automation platforms).
• Strong knowledge of Google Analytics, Search Console, keyword research tools, and performance reporting.
• Experience building workflows in HubSpot or similar CRM/marketing automation tools.
• Strong analytical and problem-solving skills with enthusiasm for data-driven experimentation.
• Ability to translate data, AI insights, and automation outputs into clear, compelling action.
• Excellent communication, collaboration, and project-management skills.
• Curiosity, adaptability, and a growth mindset—thriving in fast-evolving AI-driven environments.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
• Robust wellness benefits, including an annual wellness stipend.
• 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you.
• Employee Stock Purchase Program.
• Registered Retirement Savings Plan (RRSP) with 4% company match.