[Hiring] Marketing Specialist @Postmedia Network Inc.

Role Description

We are looking for a Marketing Specialist (B2B) who will play a key role in supporting Postmedia’s SMB and National Agency marketing priorities. Working closely with the Content Marketing Specialist, Graphic Artist, Sales, and other stakeholders, you will help bring the Postmedia Solutions brand and go-to-market strategy to life across our owned digital channels, websites, social media platforms, and lead generation campaigns.

This role is ideal for a hands-on marketer who understands how to take core content and transform it into targeted, multi-channel marketing assets that drive awareness, engagement, and demand. You will be responsible for:

• Distributing content created by the Content Marketing Specialist.
• Developing social strategies and posts.
• Creating lead magnets.
• Building website and landing page content that supports business growth across SMB and National Agency audiences.

Qualifications

• 3+ years’ experience in marketing, digital marketing, social media, content marketing, or a related field.
• Experience supporting B2B marketing campaigns, preferably in media, advertising, digital marketing, or agency environments.
• Strong writing, editing, proofreading, and content adaptation skills.
• Experience creating social media content and managing social posting schedules.
• Experience building or supporting website pages, landing pages, lead magnets, and digital campaign assets.
• Ability to turn long-form content into multiple short-form assets for different channels and audiences.
• Self-starter attitude with excellent time management and project prioritization skills.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Comfortable working with creative, sales, and cross-functional teams.
• Customer-centric with a solid understanding of analytics and campaign performance.
• Ability to work with AI platforms and marketing technology tools.

Requirements

• Build strong relationships and collaborate with stakeholders across all levels of the organization.
• Develop and execute marketing plans that support SMB and National Agency sales priorities.
• Translate long-form content into engaging “liquid content” for different platforms, audiences, and stages of the buyer journey.
• Create compelling social media content, lead magnets, website pages, and landing pages.
• Manage multiple projects while maintaining exceptional attention to detail.
• Balance strategic thinking with hands-on execution in a fast-paced environment.
• Understand how to distribute and promote content across websites, social media, email, and other digital channels.
• Use performance insights to optimize content, campaigns, and channel strategy.
• Develop a deep understanding of the market, competition, trends, and customer needs.

Benefits

• Base Salary: $55,000 - $65,000.