[Hiring] Marketing Specialist @Office Practicum

Role Description

We’re looking for a hands-on Marketing Specialist to support campaigns, content, and broader marketing efforts across a fast-paced, growth and revenue-focused B2B healthcare marketing team. In this role, you’ll contribute across multiple areas — from campaign execution and content development to supporting product launches and go-to-market efforts.

• Support the planning and execution of multi-channel marketing campaigns for prospects and customers in partnership with the Senior Manager, Growth + Revenue Marketing.
• Develop digital campaign assets, including emails, landing pages, and video content.
• Manage timelines and coordinate with team members to keep campaign deliverables on track.
• Ensure all campaign elements — messaging, assets, targeting, and approvals — are finalized before launch.

• Write and edit content, including emails, blogs, landing pages, social posts, and other sales enablement materials.
• Ensure messaging is clear, engaging, and aligned with our brand voice.
• Work with internal subject matter experts to turn complex healthcare concepts into clear, engaging content for prospective and current customers.
• Manage and maintain our social media presence.
• Create, schedule, and publish content aligned with campaigns and brand messaging.
• Ensure consistency and quality across all content and social posts.
• Identify new content opportunities based on campaign goals, product priorities, and market trends.
• Track content performance and recommend adjustments to improve engagement and conversion.

• Support go-to-market execution by coordinating timelines, deliverables, and cross-functional inputs for product launches and campaigns.
• Partner with Product and Sales to gather insights and competitive intelligence, ensure alignment, and translate product updates into clear, usable internal and customer-facing materials.
• Maintain and update product messaging, positioning, and sales enablement materials to ensure accuracy and consistency across channels.
• Shape messaging frameworks and value propositions for new and existing products.
• Provide feedback from campaigns and customer interactions to inform product marketing strategy.

Qualifications

• Strong writing and content creation skills, including sales enablement materials.
• Exposure to product marketing or go-to-market initiatives.
• Familiarity with marketing automation and CRM tools.
• Light design skills (Canva, Adobe, or similar).
• Basic understanding of SEO, GEO, AEO, and website content best practices.
• Thoughtful and detail-oriented, ensuring the work you produce is accurate, polished, and aligned with our brand.
• Strong critical thinking and problem-solving skills, with the ability to think through challenges, identify next steps, and keep projects moving independently.
• Accountable and results-driven, taking ownership of tasks and keeping projects moving forward.
• Highly organized and able to manage multiple projects and shifting priorities.
• Strong attention to detail and commitment to high-quality work.
• Clear and effective communicator.
• Adaptable and comfortable working across different projects and teams.
• Proactive and dependable, with the ability to take initiative while knowing when to ask questions.

Requirements

• BS/BA in Marketing, Communications, Business or Business Administration, Public Relations, or Journalism preferred.
• 3–4 years of experience in B2B marketing.
• Experience in healthcare, EHR, or health tech is a plus.

Benefits

• Medical, Prescription, Vision, and Dental Insurance.
• Life Insurance.
• 401(k) with company match.
• Paid Time Off, Holidays, and Volunteer Hours.
• Company Wellness Program.
• Employee Assistance Program.
• Short and Long Term Disability Insurance.
• Pet Insurance.
• Tuition Assistance Program.
• Employee Recognition Program.