[Hiring] Marketing & Sales Support Manager @HireLATAM

Role Description

Our Client is seeking a Marketing & Sales Support Manager who functions as both a digital architect and a lead-generation engine. This is not a traditional social media role; it is a position designed for a builder who can manage a digital storefront, optimize search visibility, and nurture high-value B2B relationships. The successful candidate will split their expertise between maintaining a robust digital footprint and acting as the "right hand" to the sales team by creating high-impact collateral and lead-management systems.

Key Responsibilities

• Digital Infrastructure & SEO
  • Website Management: Builds, updates, and maintains a professional, high-converting website (WordPress, Wix, or similar).
  • SEO Strategy: Implements on-page and technical SEO strategies to ensure the company ranks for critical industry terms.
  • Google Business Profile (GBP): Dominates local search results by managing the company's local presence, gathering reviews, and posting updates.
• Content & Multichannel Marketing
  • LinkedIn Strategy: Develops a professional brand presence and manages targeted outreach to decision-makers in the manufacturing and construction sectors.
  • Email Marketing: Designs and executes nurture campaigns for both existing clients and cold prospects.
  • Content Creation: Writes compelling technical copy for blogs, newsletters, and social media that resonates with engineering and fabrication audiences.
• Sales Support & Enablement
  • Lead Generation: Identifies and qualifies prospective leads through digital channels to feed the sales pipeline.
  • Collateral Development: Creates professional pitch decks, line cards, and case studies to help the sales team win competitive bids.
  • CRM Oversight: Ensures all marketing-generated leads are accurately tracked and seamlessly handed off to the sales department.

Qualifications

• 3–5+ years in a marketing role, preferably within an industrial, manufacturing, or B2B environment.
• Proven experience in website management and a deep understanding of SEO best practices and Google algorithms.
• Exceptional English writing skills with the ability to translate technical fabrication processes into value-driven marketing copy.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
• A college degree in Business or Marketing is preferred.
• A "self-starter" who thrives in a "multiple hats" environment and can pivot between creative and data-driven tasks.

Benefits

• Leadership Opportunity: Build a marketing department from the ground up and define the company's digital voice.
• Visible Impact: A direct seat at the table in a growing company where your contributions directly influence revenue.
• Remote Stability: Long-term, full-time contract with the flexibility of working from home.
• Professional Growth: Deepen your expertise in the specialized industrial marketing sector.