[Hiring] Marketing Researcher @Plan Left

Role Description

The founder has spent several years building a marketing framework that is becoming a book, a community office hours series, and a full curriculum. It also powers our software. Everything we teach and sell rests on evidence, so we are hiring a researcher to build and protect that foundation.

You will work directly with the founder to turn the framework into an education program that holds up to scrutiny, and to supply the research our software is built on. You find the strongest evidence, tell us what it does and does not support, and help shape what we teach.

The role starts with research and grows into curriculum and test building, and into using AI to create marketing assets. How fast it grows depends on how quickly you establish the foundation for the framework. The founder is preparing much of the material for you to take over.

What You Will Own

• The evidence library for the book, starting with the relationship marketing claims
• A research pass on every office hours outline: each claim checked section by section, newest research first, with a claims and sources list the founder reviews before anything is cited
• The curriculum structure: one core question and one takeaway for each chapter, learning objectives for each, and a path through the office hours topics
• Tests and assessments for the curriculum, including questions that check what learners understood
• Prompts and workflows that use AI to create marketing assets, built with the founder and checked against the evidence
• Behavioral science input on how buyers think and decide, which feeds the buyer psychology behind each session and each persona in our software
• Market research for new products, including target markets, buyer segments, and inputs to competitor discovery
• Short summaries of new academic and industry research that affect the framework

Qualifications

• A background in behavioral science, such as psychology, behavioral economics, or consumer decision-making
• Hands-on experience with research methods, both quantitative and qualitative
• Marketing experience, ideally in both B2B and B2C settings
• Strong judgment about which sources deserve trust, and the habit of checking the original study instead of a summary of it
• The ability to write findings in plain language that a business owner can use
• AI fluency: you write clear prompts, build repeatable workflows, and check what AI returns against the original sources

Nice to Have

• Experience building curriculum, training programs, assessments, or educational content
• Familiarity with positioning, brand strategy, or innovation research

How We Will Measure Success

• Week 2: an audit of the evidence library with every unsourced claim listed by chapter
• Day 45: gaps closed for the foundation chapters and a draft curriculum outline for the first level
• Day 90: the full curriculum outline and a research brief on the first target market

Hours and Pay

• Part time, 20 to 30 hours a week
• $40 per hour

How We Work

• You present findings first, and nothing gets cited in a public asset until the founder approves it
• Recent research leads, and older foundational work is included when it still holds
• The founder makes the final call on what the framework says
• You will work closely with the portfolio content marketer, who turns approved findings into messaging and sales assets