[Hiring] Marketing Representative @Great American Insurance Group

Role Description

The Executive Liability Division is seeking a Marketing Representative. The role of the Marketing Representative is to maintain and develop relationships with management liability agents and brokers, providing product insight and facilitating access to ELD Products. Strong communication skills are a must for this position. This position also requires frequent overnight travel. The position will be based in the Northeast region. Job title and job grade will depend on the successful applicant's level of experience and location.

• Initiates contact with current and prospective new business partners.
• Markets ELD products/services through interaction (correspondence, phone, in person, digital media, etc.) with agencies and brokers.
• Tracks statistics on prospect lists, hit ratios, business retention and new business production.
• Develops and employs innovative, creative and resourceful methods for achieving new business development.
• Works collaboratively with management to develop, monitor, and adapt a business/marketing plan for area of responsibility and to support division goals.
• Participates in the development of agency or broker business goals.
• May support underwriting in fact gathering, underwriting, and pricing of renewals.
• May prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business.
• May promote additional coverage/programs to existing accounts.
• Responsible for achieving premium development and retention/persistency goals.
• Builds strategic relationships with business partners (agents, brokers, producers) to achieve targeted profit goals of the division.
• Regularly corresponds and visits with agencies and brokers.
• Monitors the delivery of excellent customer service and follows-up on any customer concerns that need to be addressed.
• May assist with coordinating/transferring books of business and ongoing contract management.
• Identifies issues/potential issues and triages to appropriate staff to resolve.
• Provides continuing education and support to assigned agents regarding ELD products, programs, product line news/issues, eligibility guidelines, risk, and pricing philosophy.
• May author/distribute promotional correspondence (newsletters, pamphlets, etc.) and/or marketing collateral to existing and potential agents and/or customers.
• Plans and hosts both internal and external events to achieve area/regional marketing initiatives.
• Maintains familiarity with competitors and market conditions.
• May be required to gather, analyze, and maintain competitive information.
• May utilize a Customer Relationship Management (CRM) database to improve services or target marketing efforts.
• Collaborates with other business units on cross-marketing efforts.
• Collaborates with regional underwriters and underwriting product managers to enhance knowledge of ELD products, share producer information, and coordinate marketing travel.
• Attends industry and association events.
• Performs other duties as assigned.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or a related field or equivalent experience.
• Generally, 3 to 5 years of experience in a marketing role, preferably within the insurance industry.
• Ability to travel 35-50% of the time.

Requirements

• This position is not eligible for employment visa sponsorship. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Benefits

• Competitive benefits packages for full-time and part-time employees.
• Full-time employees have access to medical, dental, and vision coverage, wellness plans, parental leave, adoption assistance, and tuition reimbursement.
• Full-time and eligible part-time employees enjoy Paid Time Off and paid holidays.
• 401(k) plan with company match.
• Employee stock purchase plan and commuter benefits.