[Hiring] Marketing Pipeline Manager @Bigeye

Role Description

As Marketing Pipeline Manager, you will own the strategy, execution, and optimization of Bigeye's demand generation programs. You will design and operate a repeatable pipeline engine across channels, make data-driven investment decisions, and ensure that marketing programs translate into high-quality opportunities for Sales.

This is a senior, high-ownership role for someone who can think strategically, operate hands-on, and use data to make clear decisions about where to invest, what to scale, and what to stop doing.

What you’ll be doing

• Own pipeline strategy, performance, and outcomes
  • Define the overall pipeline generation strategy across marketing channels
  • Be accountable for pipeline volume, quality, efficiency, and conversion
  • Continuously optimize programs for ROI, conversion, and scale
  • Partner with Sales and SDR leadership to ensure marketing-generated demand converts into qualified opportunities
• Own channel strategy and investment decisions
  • Own channel mix and investment decisions across events, paid media, campaigns, and account-based programs
  • Evaluate channel performance and reallocate investment based on data
  • Scale what works and cut what does not
  • Partner with agencies and internal stakeholders to ensure every channel is accountable to business outcomes
• Lead account-based strategy and orchestration
  • Define and drive account-based strategy across target segments
  • Align Marketing, Sales, and SDR efforts around priority accounts
  • Orchestrate coordinated plays across events, paid campaigns, SDR outreach, and content
  • Ensure account-based programs are measurable, repeatable, and tied to pipeline outcomes
• Build and operate the pipeline generation system
  • Design integrated programs that connect campaigns, events, content, and SDR follow-up
  • Ensure tight coordination between campaign execution and sales development motions
  • Move beyond isolated campaigns to a cohesive, repeatable pipeline engine
  • Partner with Marketing Operations to ensure systems, workflows, and reporting support the funnel
• Drive funnel performance and conversion optimization
  • Identify and resolve bottlenecks across the marketing funnel
  • Improve lead-to-opportunity conversion, pipeline quality, and pipeline velocity
  • Use performance data to identify where funnel quality or follow-up needs to improve
  • Partner closely with the SDR function to improve front-end conversion and insight capture
• Own external partner performance
  • Manage key agency partners, including paid media, SEO/AEO, and event logistics
  • Hold partners accountable to performance, quality, and ROI outcomes
  • Ensure external partners operate as an extension of the marketing team
• Drive performance insight and decision-making
  • Analyze pipeline and channel performance to identify what is working, what is not, and where to invest next
  • Use data to drive clear, decisive actions and communicate recommendations to leadership
  • Partner with Marketing Operations to ensure clean data, accurate reporting, and reliable funnel visibility

Qualifications

• 8-10 years in demand generation, growth, pipeline marketing, or related B2B marketing roles with 4-5 years in leadership roles
• Proven track record owning and delivering pipeline or revenue-oriented marketing goals
• Experience making channel, budget, and investment decisions based on performance data
• Deep experience with HubSpot, including campaign setup, lifecycle stage management, reporting, and funnel analysis
• Strong analytical and data-driven mindset with the ability to translate insights into action
• Experience with account-based marketing in enterprise sales environments
• Ability to operate both strategically and hands-on in a lean, high-accountability environment
• Experience managing agencies and cross-functional stakeholders
• Strong collaboration skills across Marketing, Sales, SDR, and Operations teams
• Hand on AI tooling and work flow experience

Preferred Skills (Optional)

• Experience in data, analytics, infrastructure, or developer-focused products
• Proven experience developing and scaling event-driven pipeline strategies
• Experience with SEO, AEO, paid media, and integrated campaign strategy
• Familiarity with ABM platforms and modern GTM tooling
• Experience working in high-growth or scaling environments
• Strong experimentation and testing mindset

Compensation

Base salary range $165,000-175,000 (+equity), depending on location. Curious how we came up with this range? Ask us about our process!

Benefits

• Generous salary and equity opportunity
• Remote first - Live where you want in the US
• Flexible PTO to have fun and recharge
• Medical, Dental, Vision and Life Insurance to keep you healthy
• Dedicated Parental Leave to take care of new additions in your household
• 401k plan to help you save for the future
• Learning and Development stipend to help you grow in your career
• Receive an elite technology package to make work easier