[Hiring] Marketing Ops Systems and Analytics Specialist @EverCommerce

Role Description

Marketing Operations at EverHealth is split into two distinct functions within the Revenue Operations organization. The Systems & Analytics Specialist owns the technical half: the marketing automation platforms, the data architecture, the lead scoring and routing models, and the reporting infrastructure that the entire marketing and GTM engine runs on.

EverHealth operates across four product lines — DrChrono (HubSpot + SFDC), CMD (Marketo + SFDC), Updox (HubSpot + SFDC), and iSalus (SharpSpring + SFDC) — each with its own MAP instance and integration requirements. This role consolidates what has historically been product-siloed technical work into a single, product-agnostic systems owner who sets standards, enforces governance, and builds the automation infrastructure that Campaign Operations executes against.

This role reports directly to the Head of GTM systems and process optimization and operates as a cross-functional technical partner to Marketing leadership, RevOps Analytics, and GTM Systems. This role will build a modern unified marketing infrastructure that treats all four products as one commercial engine.

Responsibilities

• MAP Administration and Technical Governance:
  • Own the technical administration and governance of all marketing automation platforms across the EverHealth product portfolio.
  • Set the standards that Campaign Operations executes against.
  • HubSpot administration — DrChrono and Updox instances: system configuration, user access, data field governance, integration health.
  • Marketo administration — CMD instance: workspace configuration, program architecture, API integrations, database hygiene.
  • SharpSpring administration — iSalus instance: platform configuration, pipeline sync, lead management rules.
  • Salesforce marketing integration — own the MAP-to-SFDC sync for all four products: field mapping, object sync rules, error monitoring, and data flow governance.
  • Cross-product naming conventions and taxonomy — define and enforce the standards for campaigns, assets, lists, and programs across all MAP instances.
  • Database hygiene — own the processes for deduplication, suppression, bounce management, and HIPAA-compliant data handling across all platforms.
  • Vendor management — primary technical relationship with HubSpot, Marketo, SharpSpring, and integration tool vendors (Zapier, Workato, or equivalent).
• Lead Intelligence – Scoring, Routing and Lifecycle:
  • Build and maintain the lead intelligence layer that makes marketing output actionable for Sales.
  • Design, build, and tune behavioral + firmographic lead scoring for each product line; align thresholds with Sales to define MQL criteria.
  • Own the logic that routes leads from MAP to SFDC to the correct rep, queue, or product team; ensure zero routing failures.
  • Build and maintain the automation workflows for each lifecycle stage: new lead nurture, MQL re-engagement, lost opportunity, and win-back sequences.
  • ICP data enrichment — manage enrichment tools and ensure ICP data is flowing into SFDC and MAP correctly for all four products.
  • Partner with AI specialist in AI tool evaluation and adoption; identify, pilot, and recommend AI-powered tools that improve marketing infrastructure.
  • Own predictive and AI-assisted lead scoring; leverage AI-powered scoring to supplement and progressively replace rule-based models.
• Marketing Analytics and Reporting Infrastructure:
  • Own the reporting infrastructure that makes marketing accountable to pipeline.
  • Build the dashboards, models, and data pipelines that answer critical questions around pipeline drivers, product acquisition efficiency, and funnel areas to be fixed.
  • Build and maintain the single source of truth for marketing KPIs: MQL volume, MQL-to-SAL and SQL conversion, pipeline sourced, CPL by channel, and CAC by product.
  • Own the full-funnel view from first touch through closed-won, with attribution modelling across all four products.
  • In partnership with Revenue Analytics, build the models that define the ideal customer profile (ICP) per product.
  • Implement and maintain multi-touch attribution across MAP and SFDC; ensure campaign influence is tracked and reported consistently.
  • Build the marketing slides for the monthly and quarterly business reviews; own the data behind every number.
  • Produce the weekly marketing KPI digest for VP Marketing and VP RevOps.
  • Own the integrations between MAP, SFDC, and any BI layer (Tableau, Looker, or SFDC dashboards) that marketing reporting depends on.
  • Generative AI for reporting first drafts — use LLMs to generate draft commentary for weekly KPI digests, post-campaign summaries, and QBR marketing sections.

Qualifications

• 4+ years in Marketing Operations with hands-on administration of at least two enterprise MAP platforms (HubSpot, Marketo, Pardot, SharpSpring, or equivalent).
• Demonstrated ownership of a Salesforce-MAP integration.
• Experience building lead scoring models from scratch.
• Experience building lifecycle automation and nurture programs.
• Strong reporting and analytics capability.
• Solid understanding of B2B marketing data hygiene.
• Exceptional communication skills.
• Ability to communicate technical concepts to non-technical stakeholders.
• Working knowledge of AI tools relevant to marketing operations.

Requirements

• Experience operating across multiple MAP instances simultaneously.
• Healthcare or health-tech industry experience.
• Experience with data enrichment tools: ZoomInfo, Clearbit, 6sense, or equivalent.
• Multi-touch attribution modelling experience.
• Familiarity with revenue operations concepts.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid.
• Continued investment in your professional development.
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting.
• Flexible and generous (FTO) time-off.
• Employee Stock Purchase Program.