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Role Description
The Marketing Operations Specialist is a key contributor responsible for maintaining, optimizing, and integrating marketing and technology platforms to support cross-functional business objectives. This position combines strategic thinking with technical execution, focusing on data integration, project management, and platform optimization across ERP, CRM, and other key systems.
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Serve as a technical and functional resource across departments
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Develop and manage project plans, timelines, and deliverables for software integration and process improvement projects
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Identify and recommend tech solutions that enhance business efficiency or customer experience
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Oversee integrations with APIs, including field mapping and vendor coordination
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Maintain data hygiene across platforms; ensure database integrity and standardization
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Use data analysis tools (e.g., BI platforms) to generate actionable insights and reports
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Act as a liaison between departments, external vendors, and customers for technology implementations
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Drive internal adoption and create SOPs, documentation, and training materials
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Support and assist customer-facing technology initiatives
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Provide timely support and troubleshooting for tech stack issues
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Lead end-user training and promote technology best practices
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Identify gaps in adoption/utilization and lead improvement strategies
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Exhibit superior project management across departments
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Enforce and abide by all cooperative policies
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Enforce and uphold the cooperative’s credit policy
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Assist with recordkeeping and filing needs
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Maintain good communication with all employees and customers
Qualifications
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Bachelor’s Degree or equivalent in Marketing, Business, Accounting, or related field
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Strong written, verbal, and interpersonal communication skills necessary
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Proven project management experience and the ability to handle multiple initiatives simultaneously
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3+ years of experience in data integration, marketing operations, or related technical role
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Detail-oriented with excellent organizational and analytical skills
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Experience with API integration, data mapping, and BI/reporting tools
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Ability to make independent decisions that align with business goals
Requirements
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Can understand and work on complex problems requiring a deep understanding of multiple sources of data to make a recommendation
Preferred Experience
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Agriculture background
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Expertise with AgVance ERP
License, Certificate, or Registration
Basic Skills
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Speaking
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Writing
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Reading Comprehension
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Listening
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Monitoring
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Judgement and Decision Making
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Time Management