[Hiring] Marketing Operations Manager @HG Insights

Role Description

We're looking for a Marketing Operations Manager with 8+ years in B2B marketing operations to own campaign execution and lead lifecycle management across our martech stack. You'll bring an AI-first approach to the role, using AI tools to speed up campaign builds, QA, and reporting, while working hands-on in Marketo, Salesforce, LeanData, and Qualified. You'll partner with marketing, sales, and RevOps to keep campaigns accurate, scalable, and tied to pipeline results.

What you’ll do

• Campaign Execution
  • Own end-to-end campaign builds - email, nurture, webinar, digital, and integrated programs - in Marketo and Salesforce, including landing pages, forms, segmentation, and reporting.
  • Standardize templates, naming conventions, and QA processes to keep campaigns scalable and error-free.
  • Translate requirements from marketing and sales stakeholders into execution plans.
• Marketing Automation & CRM Operations
  • Manage Marketo-Salesforce sync, Salesforce campaign structures, and attribution reporting.
  • Own lead lifecycle management: scoring, routing, segmentation, nurture workflows.
  • Troubleshoot sync and integration issues; partner with RevOps and Sales on process alignment.
• Data Governance & Reporting
  • Maintain data hygiene, deduplication, and segmentation standards with SalesOps.
  • Build and maintain dashboards tracking funnel conversion (MEL, MQL to Opportunity), influenced pipeline, and ROI in Salesforce and other supporting systems.
  • Turn campaign and funnel data into recommendations that improve conversion and efficiency.
• Process & Martech Management
  • Document SOPs and playbooks; automate manual work where possible.
  • Support the broader martech stack (webinar platforms, enrichment, intent tools) and evaluate new capabilities.

Qualifications

• 8+ years in marketing operations, campaign operations, or marketing automation.
• Hands-on expertise in Marketo and Salesforce.
• AI-first mindset - comfortable using AI tools to speed up campaign execution, QA, and reporting.
• Strong grasp of lead scoring, lifecycle, routing, segmentation, and nurture strategy.
• Experience building performance dashboards and reporting on integrated, omnichannel and multithreading campaigns.
• Sharp attention to detail, strong project management skills, and comfort managing multiple stakeholders in a fast-paced environment.

Preferred Skills

• Background in B2B SaaS or data-driven organizations.
• Familiarity with ZoomInfo, 6sense, or similar enrichment/intent platforms.
• Understanding of APIs, integrations, and marketing data flows.
• Exposure to attribution and revenue reporting frameworks; basic SQL a plus.

Benefits

• Comprehensive healthcare coverage for employees and their families.
• Monthly wellness reimbursement and access to professional mental health coaching.
• 401(k) with up to 5% company matching for US employees; pension scheme for UK employees.
• Stock options for all employees.
• Annual learning reimbursement and commitment to career development.
• Opportunity to shape workplace culture through the Culture Club.