[Hiring] Marketing Operations Manager @Addepar

Role Description

We are seeking a Marketing Operations Manager who operates at the intersection of strategy, data engineering, and automation. This role is ideal for a hands-on leader who is passionate about building sophisticated reporting frameworks, deploying AI-driven workflows, and mentoring a high-performing analyst in a "fail-fast, learn-faster" high-growth culture.

What You’ll Do

• Engineer the Marketing Infrastructure: Lead the people, processes, and technical architecture of our marketing stack. Act as the "Technical Product Owner" for our tools, ensuring high-integrity data flow between systems.
• Systems-Led Campaign Execution: Oversee the technical execution of marketing campaigns and ad-hoc business requests. Translate marketing requirements into robust technical specifications, ensuring that every launch is tracking-ready, scalable, and integrated across the full stack.
• Architect Complex Automations: Drive the implementation of sophisticated, AI-enhanced automation strategies. Align tech and people to increase productivity and support Addepar’s rapid scaling.
• Data & AI Strategy: Manage the marketing data in our database infrastructure (Databricks) to build custom tables, deep-dive dashboards, and predictive AI workflows. Turn raw data into a strategic roadmap for the executive team.
• Full-Lifecycle Calibration: Own and continuously optimize the technical lead lifecycle - from enrichment and privacy governance to complex scoring models, automated routing, and conversion rate optimization.
• Cross-Functional Technical Liaison: Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer. Ensure our systems talk to each other as fluently as our people do.
• Compliance & Governance: Act as the guardian of our data, ensuring all tools and processes exceed Infosec policies and global communication standards.
• Roadmap & Sprint Leadership: Drive the MarkOps roadmap using agile methodologies. Lead sprint planning and participate in annual goal-setting, ensuring technical debt is managed while innovation thrives.

Qualifications

• A minimum of 6 years of related experience with a Bachelor’s degree (or equivalent), or 4+ years of experience paired with a Master’s degree.
• 4+ years of deep Marketo expertise, with a focus on advanced Salesforce integrations and the architecture of complex, multi-stage lead lifecycle workflows.
• 2+ years of hands-on experience managing marketing data within Databricks (or similar database infrastructures).
• 2+ years of experience leading hybrid or remote teams.
• Proven success in scaling and optimizing lead management processes.
• A deep understanding of the sales and marketing funnel, industry best practices, and the KPIs that drive B2B growth.
• Extensive knowledge of Salesforce (SFDC) campaign hierarchies and complex attribution methodologies.
• Experience leading high-impact projects that bridge multiple teams and systems.
• Exceptional interpersonal skills with the ability to "translate" complex technical infrastructure into strategic narratives.

Our Values

• Act Like an Owner: Think and operate with intention, purpose, and care. Own outcomes.
• Build Together: Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients: Exceed client expectations. Our clients’ success is our success.
• Drive Innovation: Be bold and unconstrained in problem-solving. Transform the industry.
• Embrace Learning: Engage our community to broaden our perspective. Bring a growth mindset.