[Hiring] Marketing Operations Manager @adapty

Role Description

Adapty powers in-app subscriptions for 20,000+ apps and processes over $3B in revenue every year. We're one of the fastest-growing SaaS companies in mobile, and our marketing team is scaling fast to match.

We're a sharp, ambitious marketing team that's outgrown its processes. Leads get to sales but we can't always figure out the exact path. Documentation exists in six places or nowhere. Designers get requests from three directions at once. We know what good looks like — we just need someone who wakes up every morning wanting to build the system that gets us there.

If you're the kind of person who sees a messy spreadsheet and can't rest until it's clean, and you get genuine satisfaction from making a team run better, keep reading.

• Own the lead handoff process between marketing and sales and the reporting on it.
• Make sure everything is tracked, routed correctly, and nothing gets lost between HubSpot and the hands of the sales team.
• Own the marketing side of HubSpot: create campaigns, forms, workflows and ensure uniformity and compliance with the rest of the organization.
• Own marketing documentation: gather, structure, and keep current everything from tone of voice and ICP definitions to growth playbooks and process docs.
• QA our marketing analytics and attribution setup and own its quality.
• Manage task flow and workload distribution across shared resources on our team (designers, analysts, web developers).
• Build structured processes for projects that have a regular cadence: website updates, analytics reporting, campaign operations.

Qualifications

• 1+ years in a marketing, operations, or project coordination role, or experience in keeping things organized.
• Highly organized, with a penchant for checklists and status updates.
• Familiarity with tools like HubSpot and Google Analytics.
• Understanding of marketing funnels and QA attribution without needing explanations.
• Ability to work across teams and manage competing priorities effectively.
• Proactive in identifying and fixing organizational issues.

Requirements

• Experience with HubSpot (nice to have).
• Familiarity with analytics tools like GA4, PostHog, or Mixpanel (nice to have).
• Background in B2B SaaS marketing specifically (not just SaaS in general) (nice to have).

Benefits

• A product with real traction – Adapty is in the top 5% fastest-growing SaaS companies.
• A role with real ownership: you'll shape how the marketing team operates day to day.
• Flexible remote work from anywhere. We work as individual contractors (PTO, public holidays, and sick leave included).
• Benefits: English lessons, sports reimbursements, laptop coverage, and more.