[Hiring] Marketing Operations Manager @Energy Exemplar

Role Description

We are seeking a detail-oriented and data-driven Marketing Operations Manager to support and scale our global marketing function. This role will play a critical part in establishing, optimizing, and scaling marketing processes, managing marketing technology (MarTech), and ensuring high-quality data and reporting to drive effective decision-making.

You will partner closely with the global and regional marketing teams, sales, and revenue operations to optimize campaign performance, streamline workflows & processes, and enhance the overall efficiency of our marketing efforts across the lead lifecycle.

Key Responsibilities

• Marketing Systems & Tools
  • Own and manage marketing automation platforms (e.g. HubSpot, LinkedIn) and CRM integrations (e.g. Salesforce).
  • Serve as the primary HubSpot owner, establishing governance, best practices, and system architecture.
  • Ensure seamless data flow between marketing and sales systems.
  • Evaluate and implement new tools to support marketing effectiveness.
• Campaign Operations & Processes
  • Support the setup, execution, and optimization of global marketing campaign operations.
  • Standardize campaign processes and workflows across regions.
  • Define and implement a consistent campaign tracking and attribution framework aligned to business KPIs.
• Data Management & Governance
  • Maintain data integrity across marketing systems, ensuring compliance with GDPR and other data privacy regulations.
  • Develop and enforce data standards, naming conventions, and best practices.
  • Establish processes to prevent duplicate records, standardize data and key segmentation fields, and enrich data to enable effective targeting & reporting.
  • Audit existing fields, workflows, and data structures to eliminate duplication and inconsistencies.
  • Own and optimize email subscription types, consent management, and opt-in processes to ensure compliance and usability in collaboration with Legal & RevOps.
  • Implement marketing & non-marketing contact management framework to improve database health in HubSpot.
  • Standardize forms and associated fields; ensure proper data capture, routing & workflow integration from all inbound sources.
• Lead Lifecycle & Funnel Management
  • Own and optimize the end-to-end lead lifecycle, including lead capture, lead management, scoring, qualification, and routing processes.
  • Build and maintain automated workflows for lead management and inbound nurture programs.
  • Ensure clear alignment with Marketing, Sales & RevOps on lead definitions, SLAs, and routing processes.
  • Optimize inbound lead deal creation processes and ensure accurate syncing between HubSpot and Salesforce in collaboration with RevOps & MDRs/SDRs.
• Reporting & Analytics
  • Establish standardized reporting frameworks aligned to executive and board-level KPIs (e.g., MQLs, funnel conversion rates, pipeline impact, ROI).
  • Build and maintain dashboards and reports on key marketing KPIs (e.g. pipeline contribution, conversion rates, ROI, content & channel performance, campaign impact, etc.).
  • Provide insights and recommendations to improve campaign and channel performance.
• Process Optimization
  • Identify inefficiencies and implement scalable processes across the marketing function.
  • Establish best practices, document workflows, and create SOPs for global consistency.
  • Support alignment between marketing, sales, and revenue operations through improved lead management processes.

Qualifications

• 3 to 6 years of experience in marketing operations, revenue operations, or a related field.
• Hands-on experience with marketing automation platforms and CRM systems (e.g. Salesforce); deep HubSpot expertise required (including workflows, data structure, reporting, and integrations).
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience working in a global or cross-regional environment is preferred.
• Understanding of lead lifecycle management, campaign tracking, and attribution models.
• Familiarity with GDPR and data privacy best practices.
• Excellent attention to detail and project management skills.
• Strong stakeholder management and communication skills.
• Proven experience establishing system governance, data hygiene processes, and cross-functional alignment.

What Success Looks Like

• Clean, reliable, and actionable marketing data across all systems.
• Improved campaign performance through better tracking and optimization.
• Strong alignment between marketing, sales, and revenue operations on lead management and pipeline generation.
• Scalable processes that support global growth.
• Clearly defined and automated lead lifecycle with consistent routing and scoring.
• Standardized reporting aligned to business and board-level KPIs.

Benefits

• Energy Exemplar is proud to be an equal opportunity employer.
• We celebrate diversity and are committed to creating an inclusive environment for all team members.
• We welcome applications from people of all backgrounds, experiences, identities, and abilities.
• Please let us know if you require accommodations at any stage of the recruitment process—we're here to support you in showcasing your full potential.