Role Description
We are looking for a Growth-Led Marketing Operations Manager to own the performance, operations, execution and outcomes of our trading challenges. You are not just here to manage the technical setup; you are the commercial driver responsible for hitting our "Verified" and "Deposit" targets.
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Own the Funnel & Drive the Numbers: Responsible for the conversion and success of every challenge, architecting high-converting funnel flows and coordinating creators and emailers with specific hooks and angles needed to hit targets.
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Lead on Launch Execution: Turn growth ideas into concrete, battle-ready launch plans, managing technical troubleshooting and real-time community engagement during the "Go-Live" phase.
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Optimise Lifecycle & Revenue Growth: Design and manage automated retention flows (Email/WhatsApp/SMS) that drive task completion and prevent drop-offs, while auditing conversion data to maximize ROI.
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Brief for Conversion: Act as the bridge between technical setup and creative output, providing high-intent briefs to creators and the email team to drive funded trading accounts.
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Real-Time Performance Ownership: Monitor metrics during active marketing windows, proactively shifting resources or tweaking funnel logic to fix underperforming channels.
Qualifications
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Proven track record of being held to specific revenue or user-growth targets (e.g., "Verifieds," "Deposits," or "Paid Conversions").
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Deep understanding of digital marketing funnels, including the ability to identify "leaks" in conversion rates and propose creative messaging or offer tweaks.
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Skilled in designing "aggressive" yet effective automated sequences across WhatsApp, Email, and SMS.
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Ability to monitor real-time metrics during a launch and make immediate calls on shifting budgets or changing funnel logic.
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Strong ability to write and speak direct UK English, simplifying complex launch mechanics into high-converting instructions.
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Advanced hands-on experience with tools like Nas.io, ActiveCampaign/Klaviyo, and WhatsApp automation.
Company Description
HIGHER! is a new business branch of Crypto Banter on a mission to help people change their lives through dopamine-fueled, 1-7 day challenges across crypto, AI, trading & beyond.
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Our challenges guide achievers through step-by-step transformations, delivering real wins and fast results.
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Weβre building a community of achievers who level up together.
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Weβre in the early stages and scaling rapidly.
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Our first challenge proved that the model works, and now weβre expanding across multiple categories and hosts.