Role Description
We are seeking a highly analytical, systems-oriented Marketing Operations Manager to drive efficiency, scalability, and performance across our multi-brand marketing organization. This role sits at the center of our marketing engine, owning and optimizing our marketing technology stack with a strong focus on HubSpot.
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Oversee and optimize the marketing technology stack (with a strong focus on HubSpot), ensuring systems are integrated and effective.
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Lead the configuration and optimization of two HubSpot instances with two brands in each instance, troubleshooting issues and refining existing processes.
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Develop and implement best practices for lead management, scoring, segmentation, and nurturing, creating automated workflows that support campaign success and drive customer acquisition.
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Conduct regular audits of marketing operations processes and technologies, identifying areas for improvement and implementing scalable solutions to support growth.
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Manage data integrity and ensure accurate data collection via forms, developing robust reporting and analytics capabilities to support data-driven decision-making.
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Collaborate with cross-functional teams to align marketing operations with broader company objectives.
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Serve as the subject matter expert on marketing technology, providing training and support to team members.
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Manage the Marketing’s team Monday.com instance by creating automation that enhances the team’s project management capabilities.
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Monitor and report on key marketing performance metrics (e.g., MQLs, conversion rates, ROI), delivering actionable insights and recommendations.
Qualifications
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Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
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5-7 years of experience in a marketing operations role, ideally within a SaaS or technology environment.
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Located in EST preferred as this role collaborates with teams in Europe and across the US.
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Strong expertise in HubSpot is required, including experience with integration, automation, and lead management workflows.
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Proven track record of both standing up HubSpot Marketing Hub instances from scratch and refining existing systems.
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Experience with Salesforce (particularly the interaction with HubSpot) and other B2B SaaS tools is a plus.
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Proficiency in marketing analytics and reporting, with a track record of using data to drive performance improvements.
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Exceptional project management skills, with the ability to prioritize and execute multiple initiatives simultaneously.
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Strong analytical and problem-solving skills, with a passion for operational efficiency and data accuracy.
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Excellent communication and collaboration skills, with the ability to work effectively across departments and with diverse stakeholders.
Benefits
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Comprehensive Health, Dental, and Vision Insurance
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401K with company match (100% of the first 3% and 50% of the next 2%)
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Fully Paid Parental Leave - 18 weeks for birthing parents, 12 weeks for non-birthing parents
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Phone and internet stipend
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Wellness, learning, and coworking reimbursements
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Flexible work hours
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Unlimited PTO
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11 paid holidays and December holiday closure
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Annual In-Person Event
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The compensation range for this position is $125,000 - $150,000
Company Description