Role Description
Due to exciting growth, Sculpted by Aimee is seeking a Senior Brand Manager to join our growing Marketing Team. As our Marketing Operation Lead, you will play a pivotal role in shaping and driving Sculpted by Aimeeβs brand across global markets.
The Marketing Operations Lead is a senior, highly organised marketing operator responsible for turning strategy into action across the full marketing function. This role will help run the daily mechanics of the team, ensuring:
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Strategic plans are clear
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Timelines are realistic
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Approvals move efficiently
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Every channel is working from one joined-up view of priorities
This person will be the go-to lead for marketing process, planning, prioritisation, and cross-functional coordination, ensuring campaigns, launches, retail activations, and commercial moments are executed with clarity, pace, and consistency.
Qualifications
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Qualification in Business, Marketing, Brand Strategy, Communications, or a related discipline
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Minimum 10+ yearsβ experience in marketing, brand, marketing operations, or integrated campaign delivery, ideally within beauty, retail, ecommerce, or a fast-growth consumer brand
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Proven experience coordinating multiple marketing functions and delivering complex campaigns, launches, or commercial trading moments
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Strong understanding of brand, creative, CRM, paid media, social, retail, and ecommerce workflows
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Highly organised and process-driven, with excellent planning, prioritisation, and project management skills
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Commercially aware, with the ability to connect marketing activity to business priorities, customer behaviour, and revenue impact
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Confident communicator with the ability to influence, align, and hold teams accountable in a positive and constructive way
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Strong attention to detail, with the ability to manage multiple moving parts without losing sight of the bigger picture
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Comfortable working closely with founders, senior leaders, agencies, and cross-functional teams
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Proactive, calm under pressure, and solution-oriented, with a strong sense of ownership and high standards
Requirements
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Own the weekly, monthly, and quarterly marketing planning rhythm, ensuring all teams are clear on priorities, deadlines, and ownership
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Act as the central coordination point across CRM, Paid Media, Social, Brand, Creative, Partnerships, Influencer, and Community activity
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Translate business priorities into clear marketing actions, workstreams, and delivery plans
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Lead marketing status meetings, prioritisation discussions, and cross-functional project check-ins
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Ensure launches, campaigns, retail moments, and commercial trading priorities are planned and delivered in a structured way
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Design, implement, and manage a clear marketing approval process across creative, campaign, launch, CRM, retail, and digital activity
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Clarify who owns, inputs, approves, and signs off key workstreams so decisions move quickly and accountability is clear
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Create a consistent way of working for briefs, timelines, feedback rounds, status updates, and final approvals
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Identify where approvals are slowing the team down and recommend practical improvements
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Protect brand standards by ensuring the right stakeholders are involved at the right stage of the process
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Support the Marketing Director in keeping the team focused on the marketing activity that will have the strongest commercial and brand impact for BAU and Newness
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Partner with Ecommerce, Retail, and Commercial teams to align marketing plans with trade priorities, launches, and revenue opportunities
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Track progress against key campaigns, launches, and performance moments, escalating risks and opportunities early
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Support preparation for trading, campaign, and performance reviews by gathering key updates, actions, and decision points
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Ensure learnings from campaign performance are captured and fed back into future planning
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Maintain visibility of team workload, capacity, and competing priorities across the marketing department
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Help managers balance urgent trading needs with longer-term brand and campaign projects
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Spot resourcing pressure points and recommend solutions before delivery is impacted
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Improve the way the team uses meetings, trackers, briefs, and project management tools
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Create simple, scalable processes that help the marketing function operate effectively as the business grows
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Act as a trusted right hand to the Marketing Director, supporting day-to-day decisions, escalations, and follow-through
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Build strong relationships with internal stakeholders and ensure teams are aligned around shared priorities
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Communicate clearly and confidently with senior stakeholders, founders, agencies, and cross-functional teams
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Coach team members and managers on better planning, prioritisation, and process discipline
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Bring calm, clarity, and momentum to a fast-paced, high-growth marketing environment
Benefits
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Competitive salary
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Opportunities for professional development
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Dynamic work environment
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Employee discounts on products
Company Description
Sculpted by Aimee is an Irish-born beauty brand with a global vision, founded in late 2016 by Aimee Connolly. The brand has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland.
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Products are designed to enhance natural beauty, applying effortlessly and blending seamlessly
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Over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny
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Recognized with 40+ industry awards
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Extensive range of complexion products offering over 100 foundation shades