[Hiring] Marketing Operations Lead @GiveCampus

Role Description

We are seeking our first dedicated Marketing Operations Lead to build and scale the marketing operations function at GiveCampus. This role will sit within Revenue Operations, supporting operations across all of our go-to-market functions (sales, marketing, customer success, and commercial operations). The role will also be deeply embedded with our Marketing team, helping to optimize campaigns, trust the data, understand what's working, and move faster.

As the marketing operations lead, you will own the systems, processes, data integrity, reporting, and performance infrastructure that power our top-of-funnel engine. You will help redefine how Marketing performance is measured, how we execute our campaigns, how attribution is tracked, and how we optimize demand generation at scale.

We are looking for a technologist who can push the boundaries of how we use AI to drive scale, efficiency, and hyper-personalization in our marketing programs. You will have the full support of the organization to experiment, push boundaries, try new things, and transform the way we work.

Key Responsibilities

• Core marketing systems & technology
  • Own and optimize the Marketing Automation Platform (HubSpot).
  • Manage system configuration, workflows, automation logic, and governance.
  • Partner with RevOps to ensure seamless integration between HubSpot and Salesforce (CRM).
  • Lead a comprehensive audit and restructure/rebuild of our HubSpot instance.
  • Establish naming conventions, standardize properties, fix broken workflows, document system architecture, and create a sustainable operating model.
  • Evaluate, implement, and own the operation of new marketing technologies.
• AI-first marketing programs transformation
  • Identify and implement AI-powered tools, agents, and workflows.
  • Enable deep personalization in the way we present ourselves to our partners and prospects.
  • Remove manual workflows to enable the marketing team to focus on strategy and execution.
• Campaign operations & execution
  • Develop and implement robust systems for campaign execution.
  • Standardize campaign frameworks and design consistent, scalable SOPs for executing on email programs, nurture sequences, webinars, and paid advertising campaigns.
  • Oversee campaign performance tracking.
  • Build, QA and launch all routine campaign workflows within internal GiveCampus systems.
• Segmentation & Personalization Infrastructure
  • Create dynamic audience segmentation frameworks.
  • Maintain internal field and data architecture to support segmentation strategy.
  • Manage enrichment tools and data providers.
  • Support ABM initiatives with account-based targeting.
• Lead Lifecycle & Funnel Management
  • Manage the end-to-end sales lead management framework.
  • Optimize lead funnel performance by monitoring funnel conversion rates.
• Overall Reporting, Analytics & Success Criteria
  • Design new frameworks for how marketing performance is measured.
  • Create and manage reporting assets for insights into lead sourcing, campaign performance, and more.
  • Deliver actionable recommendations across marketing programs.

Qualifications

• 5-8+ years in marketing operations, with significant time spent in B2B SaaS environments.
• Experience in building or rebuilding a marketing ops function.
• Strong understanding of SaaS revenue metrics and funnel analytics.

Requirements

• Deep HubSpot expertise.
• Familiarity with AI tools in a marketing/ops context.
• Technical fluency with integrations, data modeling, APIs, and workflow automation.
• Strong understanding of CRM reporting and data architecture.
• Proficiency with enrichment and data tools.

Personal Traits

• Highly detail-oriented.
• Analytical and curious.
• Strong communicator across technical and non-technical audiences.
• Proactive and solution-oriented.