[Hiring] Marketing Operations Associate @Springworks

Role Description

We are looking for an enthusiastic Marketing Operations Associate to join our Marketing team. As our Marketing Operations Associate, you will be responsible for building and maintaining accounts/contacts database, mining data along with analyzing the data to identify market trends and user behavior, providing insights for marketing and business strategy.

• Build and maintain accounts/contacts database to support DemandGen efforts.
• Mine account and contact information with market research using tools like LinkedIn SalesNav, Apollo, Lemlist, etc.
• Identify key stakeholders in accounts and mine their emails, phone numbers, and LinkedIn account data.
• Build, operate and manage our Martech stack including Zoho, Apollo, Lemlist, MailChimp, Google Analytics, GTM, Zapier, etc. - configure functionality, manage data flows, set up reports and dashboards as and when required.
• Collect and pull campaign data for Sales, Marketing as and when required.
• Collaborate with sales and marketing teams to set up and execute processes.
• Collaborate with marketing teams to refine customer segmentation frameworks for acquisition, growth, and retention.
• Analyze the data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.
• Collaborate with other stakeholders to ensure appropriate audiences are reached effectively at the optimal times with the ideal message.

Qualifications

• 1-2 years experience as a Market Analyst, Marketing Operations Exec or similar role for a minimum of 2 years of total experience in the SaaS industry.
• Excellent communication and presentation skills (written and verbal).
• Familiarity with working in cross-functional environments and distributed/remote team setups.
• Self-motivated and able to work independently in a fast-paced, entrepreneurial environment.
• Comfortable with ambiguity and able to navigate an evolving function.

Benefits

• Work from anywhere effortlessly with our remote setup perk: Rs. 50,000 for furniture and headphones, plus an annual addition of Rs. 5,000.
• We care about your well-being! Our health scheme covers not only your physical health but also your mental and social well-being.
• Say hello to endless possibilities with our learning and growth opportunities.
• Take a breather and enjoy 30 annual paid leave days.
• Let's celebrate! We love company outings and celebrations that bring the team together for unforgettable moments and good vibes.
• We'll reimburse your workation trips, turning your travel dreams into reality.
• We've got your lifestyle covered with our lifestyle allowance, which can be used for food, OTT, health/fitness, and more.
• Plus, we'll reimburse your internet expenses so you can stay connected wherever you go!